INDEX: Speech Balloon Visual Merchandising

Speech Balloon Visual Merchandising

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This Speech Balloon Visual Merchandising index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.

BACKSTORY: Speech balloons (also speech bubbles, dialogue balloons or word balloons) are a graphic convention used most commonly in comic books, comics and cartoons to allow words (and much less often, pictures) to be understood as representing the speech or thoughts of a given character in the comic. There is often a formal distinction between the balloon that indicates thoughts and the one that indicates words spoken aloud: the balloon that conveys thoughts is often referred to as a thought bubble.

In order for comic strip and graphic novel dialogue to make sense, it has to be read in order. Thus, conventions have evolved in the order in which the communication bubbles are read. The individual bubbles are read in the order of the language. For example, in English, the bubbles are read from left to right in a panel, while in Japanese, it is the other way around. Sometimes the bubbles are “stacked”, with two characters having multiple bubbles, one above the other. Such stacks are read from the top down. Poor use of speech balloons can unintentionally make the proper reading order ambiguous, confusing the reader. (SOURCE: Wikipedia)

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