INDEX: SmartSource Shelf-Edge Promo Flags

INDEX:
SmartSource
Shelf-Edge Promo Flags

SmartSource Shelf-Edge Promo Flags

# # #

SCROLL DOWN FOR PHOTOS AND LINKS…
…to SmartSource Shelf-Edge Promo Flags

# # #

This SmartSource Shelf-Edge Promo Flags index page aggregates links
to all post and photos of retail merchandising, display, and outfitting

BACKSTORY: News America Marketing, often referred to as just News America, is a marketing business owned by News Corp. It publishes SmartSource Magazine, a weekly consumer-branded newspaper insert offering advertising and coupon promotions, delivered in over 1,600 newspapers in the U.S.^[1] and is one of three companies in the United States (the other two are Valassis Communications and Insignia Systems, Inc.) that control almost all the in-store ads and grocery coupons in the United States.^[2]

One major division of the company is SmartSource iGroup, formed in 2000 from acquisitions and investments and runs the company’s online couponing site, www.smartsource.com, in addition to other interactive consumer businesses like sampling and direct mail.^[3]The SmartSource brand began in 1998.^[4] (SOURCE: Wikipedia)

BACKSTORY: The shelf edge is more than just a boundary between the shopper and the product; it’s where buying decisions are made, and sales are won or lost. Here, the shopper’s attention is either captured or lost. A strategically designed shelf edge can make all the difference, encouraging customers to reach out and add just one more item to their basket. Here’s how. The shelf edge is where products move from being passive to active in the shopper’s journey. (SOURCE: Lighting For Impact)

# # #