INDEX: Shelf-Edge Dangler Sign Promotions

INDEX:
Shelf-Edge Dangler Sign Promotions

In-Line Wine-and-Spirits Dangler – Shelf-Edge Dangler Sign Promotions

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This Shelf-Edge Dangler Sign Promotions index page aggregates links
to all posts and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.

BACKSTORY: The shelf edge is more than just a boundary between the shopper and the product; it’s where buying decisions are made, and sales are won or lost. Here, the shopper’s attention is either captured or lost. A strategically designed shelf edge can make all the difference, encouraging customers to reach out and add just one more item to their basket. Here’s how. The shelf edge is where products move from being passive to active in the shopper’s journey. (SOURCE: Lighting For Impact)

BACKSTORY: With your customers being bombarded by advertisements every day, it can be a tough competition to attract their attention. Catch their interest with something out of the ordinary, and promote your product with our playful shelf danglers! Retail shelf danglers literally leap off the shelves and provide eye-catching signage for your products, ensuring that your customers know exactly what their choices are and where to find them. One of the great things about shelf danglers, in addition to being cost-effective and long-lasting, is that they are quick and easy to rearrange and swap out as needed, making them a great investment for your business. All in all, shelf danglers are a great resource for keeping products organized, and for keeping your customers happy! (SOURCE: Gold Image Printing)

BACKSTORY: Dangler is a literary term meaning a plotline that is metaphorically left to “dangle” or “hang”. A dangler, or dangling plotline, is a plot device in fiction where a plotline is forgotten, phased out and eventually dropped, thus a resolution is never achieved. Although dangling plotlines can occur in all forms of media, they typically appear in comic books, movies and book sequels, where the original writer or creative team can be replaced.^[1]^[2]^[3]

Typically, a writer will pepper the main story with smaller back-stories. It then becomes evident to the reader that these smaller back-stories have the potential to build up into a bigger story and reach a conclusion of some sort.

Editorial mandate can also force a writer to drop a building plotline due to fan backlash or an editor’s lack of interest to pursue such a plot.

In television, when a creative team fears that their show may not be picked up for another season, they will end the season finale with a cliffhanger in order to conjure a fan outcry and interest to continue the series. When the series is not picked up for another season, the cliffhanger creates a dangling plotline. Usually the original writer, fan of the series, or the company who produced the series, will look to another form of media to continue the story. Twin Peaks was able to resolve some dangling plotlines due to the release of the theatrical film. Buffy the Vampire Slayer got its own comic book series appropriately named Buffy the Vampire Slayer Season Eight, which was written by series creator Joss Whedon.^[4] In an extremely rare occasion, Futurama was continued six years later through direct-to-DVD films, which eventually led to the resurrection of the series in its original television format.^[5]

In comic books, it is a common practice for writers to resolve their own dangling plotlines in other comic books within the shared universe. A good example is Frank Tieri, who started a Weapon X story in Wolverine, who then later became the writer of his own Weapon X series and as the series ended abruptly, was forced to continue some of his side-stories in a miniseries called Weapon X: Days of Future Now.^[6] One lingering plotline left a character in limbo from the Weapon X series until Frank Tieri took the reins of New Excalibur,^[7] where he proceeded to close this character’s storyline, five years later. Chris Claremont and Warren Ellis are also known for continuing their own stories throughout other books they write for. In a similar fashion, Mark Millar has continued the story of an ever-dangling character, Clyde Wyncham, all throughout his runs on Marvel 1985, Kick-Ass, Fantastic Four and Old Man Logan.

Because of the unsatisfying nature of having a plotline dangle, fans sometimes take matters into their own hands. One famous example of this, the numerous directors and writers in the Halloween series each had different directions for their story of Michael Myers. This left many plot holes and dangling storylines after each movie. Seemingly unconnected, the movies would end with a cliffhanger and continue with absolutely no mention of the previous movie’s occurrences. To remedy this mess of continuity, Chaos Comics published a comic book series to bridge the gaps between all the movies into one continuous canon. (SOURCE: Wikipedia)

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