INDEX: Olay Cosmetics Merchandising Displays

INDEX:
Olay Cosmetics Merchandising Displays

Olay Cosmetics Merchandising Displays

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SCROLL DOWN FOR PHOTOS AND LINKS…
…to Olay Cosmetics Merchandising Displays

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This Olay Cosmetics Merchandising Displays index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.

BACKSTORY: Olay, previously Oil of Olay or Oil of Ulay, is an American skin care brand owned by Procter & Gamble. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G’s revenue.^[1]

The Olay brand has expanded into a range of other products grouped into “boutiques” including Complete, Total Effects, ProX, Regenerist, Regenerist Luminous, Classics, Fresh Effects, Body (North America) and White Radiance (Asia). Olay is the market leader in many countries including the US, UK, and China.^[6] Olay has extended its heritage as a moisturizer to stay looking young, to formally creating the “anti-aging” category in mass stores with the launch of Total Effects in 1999. Active Hydrating Formula, generally the least expensive variety, bears the closest resemblance to the pink “Oil of Olay” marketed in the US before the P&G acquisition. The launch was almost double the typical price of a mass market moisturizer at the time. Today, there are numerous products on the market that are more expensive than Olay.

Olay Regenerist was the best performing anti-aging cream in a 2006 test done by a consumer association, outperforming some much more expensive brands.^[7]

Olay’s current slogan is “Ageless”. Previous slogans included “Your best beautiful”, “Challenge what’s possible” and “Love the skin you’re in”.

The Olay brand strives to understand more about the biology of skin and utilize large portions of their resources to research and development. Examples of their most recent research projects include the “Multi-Decade and Ethnicity Project”,^[8] which was launched in 2012 with their partners, 23andMe. The objective of the project was to research the genealogical science of skin aging. The final results were presented to the 23rd World Congress of Dermatology^[9] in June 2015.

In August 2016, Olay launched a new innovative tool called the Skin Advisor,^[10] designed to help consumers find the right product for their exact skin type. After uploading a selfie and answering some skin care questions, the Skin Advisor^[11] will analyze your skin, tell you your skin age and provide product recommendations for any problem areas. (SOURCE: Wikipedia)

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