INDEX: MCM Handbag Display Merchandising Store Fixtures

INDEX:
MCM Handbag Display Merchandising
Store Fixtures

MCM Handbag Display Merchandising Store Fixtures

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This MCM Handbag Display Merchandising Store Fixtures Display
index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.

BACKSTORY: MCM Worldwide is a luxury fashionbrand originally founded in 1976 as the initialism of “Michael Cromer Munich”. The brand’s signature logo-printed material, called Cognac Visetos, appears on many of its products. Its brass plate insignia is found on all heritage collection bags and most products; each brass plate is identified by a unique number at the bottom.^[1] MCM sells its products through wholesale accounts, franchises and directly operated stores.

MCM was bought out by Sungjoo Group of Korea in 2005. the brand makes roughly 70% of its sales in Asia, and roughly 30% in Europe, the Middle East, and the Americas.^[2]^[2]

The MCM label, originally stood popular during the 1980s for being “ostentatious and flashy”.^[3] At the height of its popularity in 1993, it owned 250 branches worldwide and recorded sales of $250 million.^[3] Following a 1995 investigation of Cromer for alleged tax evasion by German tax authorities, banks and investors lost faith in MCM’s financial stability.^[4] In 1997, the company was restructured, and its stores and trademark rights were split and sold.^[4]

In 2005, the worldwide rights to the MCM brand were acquired from a Swiss financier by Sungjoo Group, a South Korean retail business founded by Sung-Joo Kim, the youngest daughter of South Korean magnate Kim Soo-Keon.^[2] At the time, MCM’s global sales stood at $100 million.^[5]

Michael Michalsky, 2006–2013

Kim hired designer Michael Michalsky^[6] and re-launched the brand in 2006 with a new store in Berlin.^[7] MCM thereafter reopened stores in New York, Toronto, Paris, London, Singapore, Tokyo, and China among others. In 2011, MCM debuted its largest store in Hong Kong’s Entertainment Building.^[8]

Adrian Josef Margelist, 2013–2016

On the occasion of the brand’s 40th anniversary in 2016, MCM commissioned Tobias Rehberger with a limited-edition capsule collection.^[9]

MCM established a Milan design studio in 2017. By 2018, the brand presented its first full-fledged ready-to-wear collection at Pitti Uomo.^[10]

Dirk Schönberger, 2018–2023

In 2018, Dirk Schönberger joined MCM from Adidas, initially as global creative officer; he was promoted to global brand officer in 2022. During his time at the brand, he built a design studio in Berlin to complement its creative centers in Seoul and Milan.^[11] He teamed up with Puma in 2018 on a capsule that included footwear, clothing and accessories, and with Crocs in 2022 on a footwear capsule.^[12]

MCM has had exclusive license agreements with Marchon Eyewear (2015–2023)^[14]and Marcolin (since 2023)^[15] for the design, production and worldwide distribution of the brand’s eyewear.

In 2019, MCM signed a 10-year licensing agreement with Inter Parfums; the first fragrance, called MCM Eau de Parfum, was launched in 2021.^[16]

For its advertising campaigns, MCM has been working with renowned photographers including Herb Ritts (1996), Daniel Sannwald (2015),^[17] Juergen Teller (2023),^[18] Craig McDean (2024)^[19] and Collier Schorr (2024).^[20] Campaigns have featured Cindy Crawford (1996, 2023), Billie Eilish (2019),^[21] Iann Dior (2022),^[22] Lindsay Lohan (2023),^[23] Cara Delevingne (2024)^[24] and Matt Dillon (2024).^[25] (SOURCE: Wikipedia)

BACKSTORY: A handbag, commonly known as a purse in North American English, is a handled medium-to-large bag used to carry personal items. It has also been called a pocketbook in parts of the U.S.

The term “purse” originally referred to a small bag for holding coins. In many English-speaking countries, it is still used to refer to a small money bag.

A “handbag” is a larger accessory that holds objects beyond currency, such as personal items. American English typically uses the terms purse and handbag interchangeably. The term handbag began appearing in the early 1900s. Initially, it was most often used to refer to men’s hand-luggage. Women’s bags grew larger and more complex during this period, and the term was attached to the accessory.^[1]

“Pocketbook” is another term for a woman’s handbag that was most commonly used in the United States in the mid-twentieth century.^[2]

The oldest known purse dates back more than 5000 years, and was a pouch worn by a man, Ötzi the Iceman.^[16] Men once carried coin purses. In early modern Europe, when women’s fashions moved in the direction of using small ornamental purses, which evolved into handbags, men’s fashions were moving in another direction. Men’s trousers replaced men’s breeches during the course of the 18th and 19th centuries, and pockets were incorporated in the loose, heavy material. This enabled men to continue carrying coins, and then paper currency, in small leather wallets. Men’s pockets were plentiful in the 19th century and 20th century trousers and coats, to carry possessions, such as pipes, matches, and knives, and they were an item frequently mended by their wives.^[12]

Men’s purses were revived by designers in the 1970s in Europe.^[17] Since the 1990s, designers have marketed a more diverse range of accessory bags for men. The names man bag, man-purse and murse, mini bag have been used. The designs common in the U.S. are typically variations on backpacks or messenger bags, and have either a masculine or a more unisex appearance, although they are often more streamlined than a backpack and less bulky than a briefcase. These bags are often called messenger bags or organizer bags. In many other countries, it is common for men to carry small rectangular shoulder bags, often made of leather. The leather satchel is also common. Men’s designer bags are produced by well-known companies such as Prada, Louis Vuitton, Coach, and Bottega Veneta in a variety of shapes and sizes. The global men’s bag and small leather goods trade is a $4-billion-a-year industry.^[18] Sales of men’s accessories including “holdall” bags are increasing in North America.^[19] (SOURCE: Wikipedia)