INDEX: Maybelline Cosmetics Display Merchandising

INDEX:
Maybelline Cosmetics
Display Merchandising

Maybelline Cosmetics Display Merchandising

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SCROLL DOWN FOR PHOTOS AND LINKS…
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This Maybelline Cosmetics Display Merchandising index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.

BACKSTORY: Maybelline New York (formerly The Maybelline Company and Mabelline and Co.^[1]), trading as and commonly known as Maybelline (/ˈmeɪbɪˌliːn/ MAY-bih-leen), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City. It was founded in Chicago in 1914,^[1] and has been a subsidiary of French cosmetics company L’Oréal since 1996.^[4]

The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.

Williams renamed his eye beautifier Maybelline in her honor. In 1917, the company produced Maybelline Cake Mascara, “the first modern eye cosmetic for everyday use”, and Ultra Lash, the first mass-market automatic, in the 1960s.^[5]

In 1967, the company was sold by Williams to Plough Inc. (now Schering-Plough) in Memphis, Tennessee. The cosmetic production facility was moved from Chicago to Memphis over one weekend. In 1975, the company moved to Little Rock, Arkansas. In 1990, Schering-Plough sold Maybelline to a New York investment firm, Wasserstein Perella & Co. Maybelline’s headquarters remained in Memphis until its acquisition by L’Oréal in 1996. Its headquarters was then moved to New York City in 1996^[6] and its factory to Brooklyn in 2000.

Maybelline received a boost when the company hired Lynda Carter as the company’s beauty fashion coordinator after her television series ended; she also appeared in several of its television and print advertisements.

Josie Maran, Miranda Kerr, Sarah Michelle Gellar, Melina Kanakaredes, Zhang Ziyi, Siti Nurhaliza, Fasha Sandha, Sheetal Mallar, Julia Stegner, Jessica White and Kristin Davis have endorsed Maybelline products. The current faces of Maybelline are Adriana Lima, Christy Turlington, Charlotte Kemp Muhl, Emily DiDonato, Erin Wasson, Beatriz Shantal, Jourdan Dunn, Josephine Skriver, Marloes Horst, Gigi Hadid, ITZY,^[7] Liza Soberano, Urassaya Sperbund, Winnie Harlow, DJ Peggy Gou,^[8] Kiss of Life and Ten (singer) of NCT.

Maybelline has also partnered with influencers including Dylan Mulvaney and Ryan Vita.^[9]

In 1981, the company adopted “Maybelline, Maybelline Ooh La La” as its advertising slogan,^[10] which was used until 1991 when the tagline changed to “Maybe she’s born with it, maybe it’s Maybelline”.^[11]The latter slogan was found to be the most recognizable strapline of the past 150 years by CBSOutdoor.^[12]

In January 2019, Maybelline collaborated with the German fashion brand Puma for its limited edition collection that was marketed as Maybelline X Puma.^[16] It was claimed as the multi-tasking athleisure-inspired collection and consisted of five products. Adriana Lima was chosen as the ambassador for the collaboration.^[17]^[18]^[19]

In May 2021, Maybelline collaborated with Marvel to create a limited edition that connects Marvel’s most iconic characters with the brand’s top-selling hero products.^[20] (SOURCE: Wikipedia)

BACKSTORY: Cosmetics are composed of mixtures of chemical compoundsderived from either natural sources or synthetically created ones.^[1]Cosmetics have various purposes, including personal and skin care. They can also be used to conceal blemishes and enhance natural features (such as the eyebrows and eyelashes). Makeup can also add colour to a person’s face, enhance a person’s features or change the appearance of the face entirely to resemble a different person, creature, or object.^[2]

People have used cosmetics for thousands of years for skin care and appearance enhancement. Visible cosmetics for women and men have gone in and out of fashion over the centuries.

Some early forms of cosmetics used harmful ingredients such as lead that caused serious health problems and sometimes resulted in death. Modern commercial cosmetics are generally tested for safety but may contain controversial ingredients, such as per- and polyfluoroalkyl substances (PFAS), formaldehyde releasers, and ingredients that cause allergic reactions.

The European Union and regulatory agencies around the world have stringent regulations for cosmetics. In the United States, cosmetic products and ingredients do not require FDA approval. Some countries have banned using animals for cosmetic testing.

The word cosmetics is derived from the Greek κοσμητικὴ τέχνη(kosmetikē tekhnē), meaning “technique of dress and ornament,” from κοσμητικός (kosmētikos), “skilled in ordering or arranging,”^[3]and from κόσμος (kosmos), meaning “order” and “ornament.”.^[4]

Though the legal definition of cosmetics in most countries is broader, in some Western countries,^[which?] cosmetics are commonly taken to mean only makeup products, such as lipstick, mascara, eye shadow, foundation, blush, highlighter, bronzer, fake eyelashes, eyeliner, concealer, lip gloss, and several other product types.^{[clarification needed]}

In the United States, the Food and Drug Administration (FDA), which regulates cosmetics,^[5] defines cosmetics as products “intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the body’s structure or functions.” This broad definition includes any material intended for use as an ingredient in a cosmetic product, with the FDA specifically excluding pure soap from this category.^[6] (SOURCE: Wikipedia)

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