Short Hills Mall Retail Fixtures
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This Short Hills Mall Retail Fixtures index page aggregates links
to all post and photos of tretail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.
BACKSTORY: The Mall at Short Hills (commonly referred to as Short Hills Mall) is a shopping center located in the Short Hills area of Millburn, New Jersey, United States. The shopping center is located 10 miles (16 km) west of Newark Liberty International Airport and 23 miles (37 km) west of Manhattan. The mall includes 150 specialty stores and restaurants including Cartier, Chanel, Dior, Gucci, Hermès, and Louis Vuitton, and is anchored by Bloomingdale’s, Macy’s, Neiman Marcus, and Nordstrom. Over 40 boutiques have their only New Jersey location at the mall.
Rich in history, the area surrounding The Mall at Short Hills grew from the dream of a single poet with a passion for nature and love of literature.
Today, only 23 miles due west of midtown Manhattan, The Mall at Short Hills draws from some of the country’s wealthiest communities, offering a suburban setting with easy access to New York.
One of the first planned communities in the country, Short Hills was the dream of Stewart Hartshorn, a poet and nature lover who purchased 1,500 acres of New Jersey land in the late 1800s. There he pursued his lifelong dream, reading good books and writing his verse in a tranquil, natural setting.
Throughout the first half of the century, the suburban community grew quickly, and local residents desired quality shopping within their local setting. Their vision began to take shape in 1949 when the Prudential Insurance Company of America acquired a large tract of land where The Mall at Short Hills and part of the Canoe Brook Country Club now sit. Seven years later, B. Altman opened a 130,000-square-foot store on the land and eventually added an additional 50,000 square feet to meet market demands. Local residents continued their demand for expanded retailing and in the early ’60s, a small center opened. The open-air center included Bonwit Teller along with retailers such as FAO Schwarz, Pottery Barn and Brentano’s. The momentum continued as America’s largest Bloomingdale’s premiered on the site in 1967. The 243,000-square-foot store included an entire floor devoted to furniture and decorative accessories. In addition, smaller “boutiques” were created in the store such as, Young World, Delicacies Shop, Au Gourmet, a men’s store, and a restaurant.
In 1974, Prudential Insurance Company of America began working with The Taubman Company, The Mall at Short Hills’ current owner. By 1980, the two had completed a two-year, $100 million project to enclose the mall, which at that time included 1,160,000 of gross leasable space and three anchor stores. New retailers included Godiva Chocolatier, Black Star and Frost, The Limited and Gap. The following year, 1981, Abraham and Strauss joined the center.
Now The Mall at Short Hills grew again. The first phase of a major expansion, begun in 1993, was completed in November 1994 adding a 100,000-square-foot Saks Fifth Avenue, a totally renovated Bloomingdale’s and Abraham & Strauss became Macy’s. The next expansion phase was completed in August 1995 adding two anchors — a 129,000 square-foot Neiman Marcus and a 172,000 square-foot Nordstrom — and many new specialty stores including Tiffany & Co., Crate & Barrel, DKNY, Polo Ralph Lauren, Kenneth Cole, Fendi and MaxMara.
The Mall at Short Hills boasts an unparalleled department and specialty store offering, establishing it as the region’s prominent shopping center. (SOURCE: Wikipedia)
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Follow the Short Hills Mall Retail Fixtures at…
” Wine Decanting Mall Advertising by Riedel ”
“Diamonds: Go Big or Go Home”
“Williams Sonoma Short Hills Mall Shopping Safari”
“Concourse Video Billboard At The Mall At Short Hills”
“Monkey Business Advertising At The Short Hills Mall”
“Lush Fresh Handmade Organic Cosmetics”
“Short Hills Mall Presents Pantone Greenery”
“Christmas Eve V.I.P. Lounge At The Short Hills Mall”
“Sign Up For Rewards At The Short Hills Mall”
“Special Offers Outfitting At The Short Hills Mall”
“Pepsi Brands The Mall Drinking Water Fountain”
“Do Not Toss Coins From The Mezzanine and Above”
“Selling Steinway Outright In The Mall Concourse”
“Elevator Door Advertising Surprise”
“Spend Enough Money In-Mall and You Are a VIP”
“Mall VIP Lounge Invitation from Chase®”
“The New Luxury … The Mall At Short Hills Merchandised”
“Book-a-Tailor Dress Shirt Kiosk”
“Store Seating Selfie Spells Romance”
“Machu Picchu Mall Miniatures”
“Machu Picchu Selfie Invitation”
“Machu Picchu Pre-Columbian QR-Code”
“Machu Picchu Mall Video”
Bentley® Branding One-upmanship”
“Mr. Roboto at the Mall”
“BFF Doctor Makes Mall Housecalls”
“Rolls Royce® Shopping at the Mall”
“Designer Tardis at Short Hills Mall”
“Monticello® Lay-Up Model at Mall”
“Selling the Race Car Not the Track”
“Immersive Video, Free Follow-Up”
“Do-Not-Touch Exercise Equipment“
Follow Lush Cosmetics at The Short Hills Mall at…
For Short Hills Mall Retail Fixtures resources see…
“Short Hills Mall Retail Fixtures Pinterest Board” (Pending)
“Short Hills Mall Retail Fixturesls Index Page”
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