INDEX: Lush Cosmetics Display Merchandising Store Fixtures

INDEX:
Lush Cosmetics Display Merchandising
Store Fixtures

Lush Cosmetics Retail Fixtures

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SCROLL DOWN FOR PHOTOS AND LINKS…
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This Lush Cosmetics Display Merchandising Store Fixtures index page
aggregates links to all post and photos of the brand’s retail merchandising,
point-of-purchase, and outfitting.

BACKSTORY: Our first foray into literature with the book Danger! Cosmetics To Go reveals the story of the company that came before Lush. This company was the formative creative playground of our founders. It’s where many of our iconic products were dreamt up and invented, and where we learned many tough but valuable lessons about how to run a business.

Back in the 1980s Mark and Mo Constantine had dreamt up and developed a range of herbal beauty products that they would mix and package in their own kitchen. With the help of friend and business partner Liz Weir this tiny business became successful with thanks in no small part due to the involvement and patronage of Anita Roddick of The Body Shop. She had fallen in love with these products at first sight and placed a hefty order for her first shop in Brighton.

Their relationship grew quickly with the Constantines providing many of her best-selling items and racing to grow their own operation as The Body Shop became the business phenomenon of the eighties. Before long, The Body Shop advisors suggested that Anita buy the formulas of these best-sellers to have better control of the business. And the millions that were spent purchasing them went to fund our new company Cosmetics to Go.

Now free to run amok with creativity, Cosmetics to Go exploded onto the cosmetics scene in a burst of colorful catalogs and never-before-seen items such as bath bombs, solid shampoo bars and massage bars. It was the crucible for many of the colorful items that you see today on the shelves of our Lush stores. Our founders, free to invent to their hearts desire, were able to experiment and play with ingredients following their interests and passions. Hence the emergence of never-before-seen items that have survived and evolved into the next millennium.

Their independent status allowed them to focus on issues close to their hearts. Staunchly against animal testing, they developed a buying policy that ensured that no supplier tested on animals. They also funded work into alternatives to animal cruelty methods of testing. A visit to a London delicatessen sparked the desire to use fresh ingredients in the cosmetics that Cosmetics to Go produced, and an emphasis on cutting down on preservatives used across the range.

Unfortunately, this halcyon period was to come to an abrupt end. Within six short years this unique company had blazed through all of its money, and found itself overextended and forced into bankruptcy.

The arrival of Lush following the disintegration of the hopes and dreams of this battle-worn gang was understated and humble. Lessons had been learned with regards to extravagance and overspending. Frivolous packaging was done away with and the naked Lush look that we’re all so familiar with took precedence. Shops were simply designed using blackboards and chalk to provide reusable, spendthrift signage and all the money went into quality ingredients.

Although cutting back and economy was the order of the day for this fresh start, the tenets and beliefs that had defined Cosmetics to Go were still in place. In fact, the Lush “We Believe” statement was written as a direct result, in the aftershock of the loss of a business that was held dear to everyone involved.

The echoes of the Cosmetics to Go ethos is embodied in how Lush has progressed and how it continues to do business. A campaigning company, still proud to swim against the tide supporting groups and causes that it believes in, still fighting against animal testing and working on preservative free cosmetics. The creativity remains unfettered by industry trends or outside influences and thrives on passion, innovation and the excitement of the next invention. (SOURCE: Lush – A Lush Legacy)

BACKSTORY: Cosmetics are composed of mixtures of chemical compounds derived from either natural sources or synthetically created ones.^[1]Cosmetics have various purposes, including personal and skin care. They can also be used to conceal blemishes and enhance natural features (such as the eyebrows and eyelashes). Makeup can also add colour to a person’s face, enhance a person’s features or change the appearance of the face entirely to resemble a different person, creature, or object.^[2]

People have used cosmetics for thousands of years for skin care and appearance enhancement. Visible cosmetics for women and men have gone in and out of fashion over the centuries.

Some early forms of cosmetics used harmful ingredients such as lead that caused serious health problems and sometimes resulted in death. Modern commercial cosmetics are generally tested for safety but may contain controversial ingredients, such as per- and polyfluoroalkyl substances (PFAS), formaldehyde releasers, and ingredients that cause allergic reactions.

The European Union and regulatory agencies around the world have stringent regulations for cosmetics. In the United States, cosmetic products and ingredients do not require FDA approval. Some countries have banned using animals for cosmetic testing. (SOURCE: Wikipedia)

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