INDEX: L'Oreal Display Merchandising Store Fixtures

INDEX:
L’Oreal Display Merchandising
Store Fixtures

L’Oreal Display Merchandising Store Fixtures

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SCROLL DOWN FOR PHOTOS AND LINKS…
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This L’Oreal Display Merchandising Store Fixtures index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.

BACKSTORY: L’Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine^[2] with a registered office in Paris.^[3] It is the world’s largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care.^[4]

Upon the death of her mother, Liliane Bettencourt, who was principal shareholder, Françoise Bettencourt Meyers is the current owner of the company, with a 33.14% stake in its existence.

In 1909, Eugène Paul Louis Schueller, a young French chemist of German descent,^[5] developed a hair dye formula called Oréale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company,^[6] the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became L’Oréal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is nearly 82,000 today.

Schueller provided financial support and held meetings for La Cagoule at L’Oréal headquarters. La Cagoule was a violent French fascist-leaning and anti-communist group whose leader formed a political party Mouvement Social Révolutionnaire (MSR, Social Revolutionary Movement) which in Occupied France supported the Vichy collaboration with the Germans.^[7] L’Oréal hired several members of the group as executives after World War II, such as Jacques Corrèze, who served as CEO of the United Statesoperation. This involvement was extensively researched by Michael Bar-Zohar in his book, Bitter Scent.

L’Oréal got its start in the hair-colour business, but the company soon branched out into other cleansing and beauty products. L’Oréal currently markets over 500 brands and thousands of individual products in all sectors of the beauty business: hair colour, permanents, hair styling, body and skin care, cleansers, makeup and fragrance. The company’s products are found in a wide variety of distribution channels, from hair salons and perfumeries to hyper – and supermarkets, health/beauty outlets, pharmacies and direct mail. (SOURCE: Wikipedia)

BACKSTORY: Cosmetics are composed of mixtures of chemical compoundsderived from either natural sources or synthetically created ones.^[1] Cosmetics have various purposes, including personaland skin care. They can also be used to conceal blemishes and enhance natural features (such as the eyebrows and eyelashes). Makeup can also add colour to a person’s face, enhance a person’s features or change the appearance of the face entirely to resemble a different person, creature, or object.^[2]

People have used cosmetics for thousands of years for skin care and appearance enhancement. Visible cosmetics for women and men have gone in and out of fashion over the centuries.

Some early forms of cosmetics used harmful ingredients such as lead that caused serious health problems and sometimes resulted in death. Modern commercial cosmetics are generally tested for safety but may contain controversial ingredients, such as per- and polyfluoroalkyl substances (PFAS), formaldehyde releasers, and ingredients that cause allergic reactions.

The European Union and regulatory agencies around the world have stringent regulations for cosmetics. In the United States, cosmetic products and ingredients do not require FDA approval. Some countries have banned using animals for cosmetic testing.

The word cosmetics is derived from the Greek κοσμητικὴ τέχνη (kosmetikē tekhnē), meaning “technique of dress and ornament,” from κοσμητικός (kosmētikos), “skilled in ordering or arranging,”^[3] and from κόσμος (kosmos), meaning “order” and “ornament.”.^[4]

Though the legal definition of cosmetics in most countries is broader, in some Western countries,^[which?] cosmetics are commonly taken to mean only makeup products, such as lipstick, mascara, eye shadow, foundation, blush, highlighter, bronzer, fake eyelashes, eyeliner, concealer, lip gloss, and several other product types.^{[clarification needed]}

In the United States, the Food and Drug Administration (FDA), which regulates cosmetics,^[5] defines cosmetics as products “intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the body’s structure or functions.” This broad definition includes any material intended for use as an ingredient in a cosmetic product, with the FDA specifically excluding pure soap from this category.^[6]

Cosmetics designed for skin care may be used to cleanse, exfoliate and protect the skin, as well as replenish it, using body lotions, cleansers, toners, serums, moisturizers, eye creams, retinol, and balms. Cosmetics designed for more general personal care, such as shampoo, soap, and body wash, can be used to clean the body.

Cosmetics designed to enhance one’s appearance (makeup) can be used to conceal blemishes, enhance one’s natural features, or add color to a person’s face. In some cases, more extreme forms of makeup are used for performances, fashion shows, and people in costume and can change the appearance of the face entirely to resemble a different person, creature, or object. Techniques for changing appearance include contouring, which aims to give shape to an area of the face.

Cosmetics can also be designed to add fragrance to the body.

Products used for haircare, such as permanent waves, hair colors, and hairsprays, are classified as cosmetic products as well.^[7] (SOURCE: Wikipedia)

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