INDEX: John Deere Merchandising and Outfitting
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This John Deere Merchandising and Outfitting index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.
BACKSTORY: John Deere is the brand name of Deere & Company, an American corporation that manufactures agricultural, construction, and forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment, and lawn care equipment. In 2019, it was listed as 87th in the Fortune 500 America’s ranking and was ranked 329th in the global ranking. The company also provides financial services and other related activities.
Deere & Company is listed on the New York Stock Exchange under the symbol DE. The company’s slogan is “Nothing Runs Like a Deere”, and its logo is a leaping deer, with the words ‘JOHN DEERE’ under it. Various logos incorporating a leaping deer have been used by the company for over 155 years.
Deere & Company began when John Deere, born in Rutland, Vermont, USA on February 7, 1804, moved to Grand Detour, Illinoisin 1836 to escape bankruptcy in Vermont. Already an established blacksmith, Deere opened a 1,378-square-foot (128 m2) shop in Grand Detour in 1837, which allowed him to serve as a general repairman in the village, as well as a manufacturer of tools such as pitchforks and shovels. Tools were just a start; the item that set him apart was the self-scouring steel plow, which was pioneered in 1837 when John Deere fashioned a Scottish steel saw blade into a plow. Prior to Deere’s steel plow, most farmers used iron or wooden plows to which the rich Midwestern soil stuck, so they had to be cleaned frequently. The smooth-sided steel plow solved this problem, and greatly aided migration into the American Great Plains in the 19th and early 20th centuries. (SOURCE: Wikipedia)
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