INDEX: Retail Out-Of-Home Advertising / Retail OOH Advertising

INDEX:
Retail Out-Of-Home Advertising
Retail OOH Advertising

Retail Out-Of-Home Advertising – Retail OOH Advertising

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This Retail Out-Of-Home Advertising – Retail OOH Advertising index page aggregates links
to all posts and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.

BACKSTORY: Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while “on the go”. It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.^[1]

The OOH advertising industry in the United States includes more than 2,100 operators in 50 states representing the major out of home format categories.^[2]These OOH media companies range from public, multinational media corporations to small, independent, family-owned businesses.

Traditional roadside billboards remain the predominant form of OOH advertising in the US with 66% of total annual revenue. Today, billboard revenue is 73% local ads, 18% national ads, and 9% public service ads.^[3]

Transit advertising is typically advertising placed on anything which moves, such as buses, subway advertising, truckside, food trucks, and taxis, but also includes fixed static and electronic advertising at train and bus stations and platforms.^[4]

Street furniture, transit, and alternative media formats comprise 34% of total outdoor revenue in the US. Some of these formats have a higher percentage of national ads than traditional billboards.^[5]

Within the DOOH industry, advertisements might be purchased through programmatic platforms. Programmatic platforms ask marketers to specify desired audience characteristics and automatically locate the media vehicles to deliver that audience. These platforms may allow buyers (the demand side) to plan, execute and monitor campaigns across multiple media platforms (the supply side) using a familiar workflow.^[2]^[3] A major difference between programmatic digital out-of-home (pDOOH) and traditional OOH or DOOH is that programmatic automates the process of buying, selling and delivering inventory across multiple screens with enhanced capabilities. These enhanced capabilities include the creation of measurable, highly targeted campaigns by utilizing geolocation data to activate the best DOOH screens in real-time based on consumer behaviour and audience movement patterns.^[4]Additionally, programmatic allows buyers to set specific parameters or conditions (also known as triggers) for a campaign or inventory and unleash the potential to power campaigns with unlimited data sets from a myriad of data sources. Only when the selected conditions are met will an ad or content be served onto the screen.^[5]

Printed out of home refers to static media distributed across physical spaces.^[6] Examples include:

Aerial advertising: Aerial advertising includes towing banners via a fixed-wing aircraft as well as airships like blimps and other airborne inflatables above beaches, events and gridlock traffic.^[7]
Billboard bicycle: is a new type of mobile advertising in which a bike tows a billboard with an advertising message. This method is a cost-efficient, targeted, and environmentally-friendly form of advertising.^{[according to whom?]}
Brochure Distribution: Information displays in public gathering spaces such as transportation centers, lodging facilities, visitor centers, attractions, and retail environments are targeted methods to distribute effective messaging to a targeted audience. This method is slightly different from traditional OOH as the consumer self-selects the messaging material, and can take that message with them.^{[citation needed]}
Billboards: (or Bulletins) are usually located in highly visible,^[8] heavy traffic areas such as expressways, primary arterials, and major intersections. In the US bulletins are usually illuminated. The ad artwork, commonly digitally printed on large vinyl-coated fabric membranes, is often “rotated” by the outdoor plant operator amongst several locations in a metropolitan area to achieve the desired reach of the population as defined in the sales contract. With extended periods of high visibility, billboard advertisements provide advertisers with significant impact on commuters. This is the largest standard out of home advertising format, usually measuring at 14ftx48ft in overall size.^{[citation needed]}
Bus advertising: Firmly establish brand awareness and generate quick recall with high-profile exposure near point of purchase locations.^{[according to whom?]}
Commuter rail display: Reaches a captive audience of upscale suburban commuters. Additionally, reaches lunch-time patrons, shoppers and business professionals.^{[according to whom?]}
ComPark advertising: ComPark is a device used for car park advertising, which is placed onto the parallel lines of a bay and is able to gain instant exposure from motorists that have parked their vehicle. The ComPark also serves as a guide to assist motorist in adhering to the parking bay size.^{[citation needed]}
Gas Station Pump Top Advertising: Printed Signage is inserted into sign holder frames above the Pumps. These are called Pump Top advertising and are generally eye-level height.^{[citation needed]} Average dwell time for customers to refuel their vehicle is 3–5 minutes which make this form of advertising very effective to reach automobile drivers.^{[according to whom?]}
Inflatable billboard: similar to regular 2D billboard, but imposed on 3D object.^{[citation needed]}
Lamppost banner advertising: Lamp columns are sited everywhere, allowing advertisers and events to use banners to target precise geographical locations and create promotional awareness.^{[citation needed]}
Mobile billboard: Mobile billboards offer a great degree of flexibility to advertisers. These advertisements can target specific routes, venue or events, or can be used to achieve market saturation. A special version is the inflatable billboard which can stand free nearly everywhere. This product can also be used for outdoor movie nights.^{[citation needed]}
Poster: Target local audiences with these billboards, which are visible to vehicular traffic, and are ideal for the introduction of new products/services. Marketers use posters to achieve advertising objectives and increase brand awareness by placing multiple units in strategic locations while lowering the cost per thousand impressions. This is a standardized poster format, typically measuring 12’3″ x 24’6″; formally known as a 30-Sheet Poster.^{[citation needed]}
Premier panel: Premiere panels combine the frequency and reach of a poster campaign with the creative impact of a bulletin.^{[according to whom?]}
Premier square: Bright top and bottom illumination on a premiere panel provide extra impact after dark.^{[according to whom?]}
Street advertising: The use of pavements and street furniture to create media space for brands to get their message onto the street in a cost-effective approach.^{[according to whom?]}
Taxi advertising: Taxi advertising allows advertisers to highlight their products, whether brand awareness, or a targeted message, directly to areas where people work, shop, and play.^{[citation needed]}
Wallscape: Wallscapes are attached to buildings and are able to accommodate a wide variety of unusual shapes and sizes. These billboard advertisements are visible from a distance and provide impact in major metro areas.^{[citation needed]}
Aircraft Advertising: Aircraft advertising includes product or service branding inside and outside the aircraft. This includes wrapping the aircraft with printed SAVs, baggage tag branding, boarding pass branding, tray table branding and more.^{[citation needed]}
Walking Billboards: These billboards are strapped on to the human shoulder and are carried along the targeted geographic area.^{[clarification needed]} These billboard advertisements are also visible during night.^{[citation needed]} It helps the local advertisers as it is very cost effective and can be geographically targeted to a particular area.^{[according to whom?]}

Other types of non-digital OOH advertising include airport displays, transit and bus-shelter displays, headrest displays, double-sided panels, junior posters and mall displays.

Space advertising, by use of an array of small satellites that reflect sunlight, has been evaluated by researchers at the Skolkovo Institute of Science and Technology.^[9]

Outdoor Marketing Day is celebrated on June 13th, bringing attention and exposure to the outdoor marketing industry. This day was structured to highlight how members of the outdoor advertising industry can help consumers and businesses. ^[10] (SOURCE: Wikipedia)

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Recommended Use of Vintage iPana Toothpaste Poster

Soft-Spoken Vintage French Toothbrush Poster Promotion

Convenient EV Charging Station Sells Groceries Too

Images Courtesy of AdWeek and IKEA, France

Louis Vuitton Period Poster Out-of-Home Advertising

BACKSTORY: Out-of-home media advertising (also OOH advertising or outdoor advertising) or out-of-home media (also OOH media or outdoor media) is advertising that reaches the consumers while they are outside their homes. Out-of-home media advertising is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). OOH advertising formats fall into six main categories: billboards, street, roads, highways, transit, and alternative. (SOURCE: Wikipedia)