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Hallmark Fixtures / Hallmark Displays

Hallmark Retail Fixtures

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Hallmark Cards, Incorporated is a privately owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the largest manufacturer of greeting cards in the United States.[2] In 1985, the company was awarded the National Medal of Arts.[3]

Joyce Clyde Hall became captivated by a salesman who stopped by his family’s store in 1906 in Norfolk, Nebraska. Driven by the postcard craze of 1903, Hall decided to venture from retail of various products to wholesale of postcards. He moved his business to the larger market of Kansas City. As time went on, Hall became convinced that greeting cards would become more prominent than postcards. Greeting cards, according to J.C. Hall, represented class, promised discretion and “they were more than a form of communication—they were a social custom.”[citation needed]

By 1915, the company was known as Hall Brothers and sold Valentine’s Day and Christmas cards. In 1917, Hall and his brother Rollie “invented” modern wrapping paper when they ran out of traditional colored tissue paper. In 1922, the company expanded throughout the country.[4] The staff grew from 4 to 120 people, and the line increased from holiday cards to include everyday greeting cards.

In 1928, the company adopted the name “Hallmark”, after the hallmark symbol used by goldsmiths in London in the 14th century, and began printing the name on the back of every card. In the same year, the company became the first in the greeting card industry to advertise their product nationally. Their first advertisement appeared in Ladies’ Home Journal and was written by J.C. Hall himself.[4] In 1931, the Canadian William E. Coutts Company, Ltd., a major card maker, became an affiliate of Hall Brothers, which was Hall Brothers’ first international business venture.

In 1944, it adopted its current slogan, “When you care enough to send the very best.” It was created by C. E. Goodman, a Hallmark marketing and sales executive, and written on a 3×5 card.[5] The card is on display at the company headquarters. In 1951, Hall sponsored a television program for NBC that gave rise to the Hallmark Hall of Fame, which has won 80 Emmy Awards.[6] Hallmark now has its own cable television channel, the Hallmark Channel which was established in 2001. For a period of about 15 years, Hallmark owned a stake in the Spanish language network Univision.

In 1954, the company name was changed from Hall Brothers to Hallmark. In 1958, William E. Coutts Company, Ltd., was acquired by Hallmark; until the 1990s, Hallmark’s Canadian branch was known as “Coutts Hallmark”.

In 1998, Hallmark made a number of acquisitions, including Britain-based Creative Publishing (a recent spinoff of Fine Art Developments), and U.S. based InterArt.[7][8]

Worldwide, Hallmark has 11,000 full-time employees. About 3,100 Hallmarkers work at the Kansas City headquarters.[1]

Hallmark’s creative staff consists of around 800 artists, designers, stylists, writers, editors and photographers. Together they generate more than 19,000 new and redesigned greeting cards and related products per year. The company offers more than 48,000 products in its model line at any one time.

The Hallmark Visitors Center is located at the company’s headquarters in Kansas City, Missouri. The Center features exhibits about the company’s history including historic greeting cards and postcards, Christmas ornaments, exhibits from the company’s art collection, and displays about the Hallmark Hall of Fame programs and awards.[11] There is also a movie about the company’s history.

Alvirne High School in Hudson, New Hampshire, operates the only Hallmark school store in the United States. Besides normal food and beverage items, the “Bronco Barn” store also sells Hallmark cards. The store is run by students in Marketing I and Marketing II classes, and is open to students all day and after school.[12] (SOURCE: Wikipedia)

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Follow Hallmark Fixtures / Hallmark Displays at…

” Hallmark Shop-Greeting-Cards-Online Dangler ”
Hallmark Giftwrap Sidekick Butterfly Hook
Hallmark Padded-Coupon Dangler Cross-Sell
Hallmark All-Metal Spring-Clip Dangler Details
Hallmark Pop-Up Greeting-Card Diorama Shelf
Hallmark Pop-Up Greeting-Card Diorama Display
Hallmark Grudging Tip-Of-The-Hat Tagline
Hallmark Christmas Ornament Butterfly-Hook Details
Hallmark Christmas Ornament Butterfly-Hook Display
Faux Floral Bouquet Wire Basket Presentation
Chicken Wire Birdcage Prop Adds Realism
Eastern Bluebird Ornament Hallmark Display Hook
Hallmark Keepsake Staggered Christmas Slotwall
Wood Peg Mug Pegboard Inline Display
Wood Peg Pegboard Freestanding Mug Display
Sentimental Wood Sign Stacked Tower  ”
Disney Itty Bittys Wood Faceout Outfitting
Personally Delivered Card Merchandising
Hand Deliver Cards A-Frame Rack
” Hallmark Card Cardboard Strip Merchandiser
” NFL Tableware Display By Hallmark
” Hallmark Halloween Mobile Grid Display
” Hallmark Side-Mount Grid Scan Hook
” Hallmark Front-Mount Grid Scan Hook
” Hallmark Grid Butterfly Display Hook
” Hallmark Price Chart Discount Dangler  ”
” Hallmark Gift Bag Diagonal Display Gondola
” Hallmark Gift Bag Diagonal Shelf Dividers
” Hallmark Gift Wrap Endcap Encampment
” Gift Wrap Flip-Front Scan Hooks
Hallmark Hook Up For Valentines Day
Plastic Grid Hooks Celebrate Valentines Day
Hug and Kiss Plastic Wing Wall Hooks
Hallmark Christmas Ornaments on 1″ Grid Plastic Scan Hooks
Hallmark Star Wars® Ornaments on  Wing-Wall Plastic Scan Hooks
Hallmark Christmas Ornament Straight-Entry Pegboard Display
Hallmark Christmas Ornament 1-Piece Straight-Entry Hooks
Hallmark Self-Adhesive Plastic Scan Hooks for Grid
Hallmark Custom Christmas Backtags
Gold Crown Studio Collection Wire Baskets

Follow Hallmark Clipboard Merchandising at

Hallmark Corkcicle Clipboard Merchandising
Yankee Candle Clipboard Pricelist at Hallmark
Candle Tumbler Special Hallmark Offer

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