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INDEX: Gillette Retail Fixtures

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Gillette Retail Fixtures

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…to Gillette Retail Fixtures

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This Gillette Retail Fixtures index page aggregates links
to all posts and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.

BACKSTORY: Gillette is a brand of men’s safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G).

Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G in 2005. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer.[2]

Under the leadership of Colman M. Mockler Jr. as CEO from 1975–91, the company was the target of three takeover attempts, from Ronald Perelmanand Coniston Partners.[3] On October 1, 2005, Procter & Gamble finalized its merger with the Gillette Company.

The Gillette Company’s assets were incorporated into a P&G unit known internally as “Global Gillette”. In July 2007, Global Gillette was dissolved and incorporated into Procter & Gamble’s other two main divisions, Procter & Gamble Beauty and Procter & Gamble Household Care. Gillette’s brands and products were divided between the two accordingly. The Gillette R&D center in Boston, Massachusetts as, and the Gillette South Boston Manufacturing Center (known as “Gillette World Shaving Headquarters”), still exist as functional working locations under the Procter & Gamble-owned Gillette brand name.[4] Gillette’s subsidiaries Braun and Oral-B, among others, have also been retained by P&G.

In some languages, the brand has become the genericized trademark for all razor blades, for example in Czech (žiletka), Estonian (žilett), Latvian(žilete), Macedonian (žilét), Polish (żyletka), and Serbo-Croatian (žilet). (SOURCE: Wikipedia)

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Follow Gillette retail fixtures at…

Gillette Fusion Venus Cross-Sell Display
Gillette Daylogic Padded Coupon Promo
Gillette Lower-Prices Promo Flag
Gillette Blades-Stay-Sharper Promo Flag
Gillette Giant Razor Endcap Display
Razor Blade Anti-Theft Pegboard Hook
” Gillette Hook-Hung Safer Box Merchandising
” Gillette Now Lower Prices Shelf-Edge Flag
” Endcap Display Portrays Women’s Razors in Blue
Pegboard-Projection Gillette Fusion ProGlide
Pegboard-Projection Gillette Mach3 Turbo
Pegboard-Projection Gillette ProGlide Styler
Gillete ProGlide Retail Demo In-Motion
Gillette Hook Locks for Uniweb

Follow Gillette Venus Merchandising at…

Gillette Fusion Venus Cross-Sell Display
” Tethered Try-Me Venus Razor Shelf-Top Display
” Try A Shave Venus Pegboard Mount Shelf
Venus and Gillette Razor Point-of-Purchase Offensive
Love-Your-Skin Venus Razor Corrugated Tower
Venus Razor Corrugated Display-Hook

For Gillette Retail Fixtures resources see…

“Gillette Retail Fixtures Pinterest Board” (Pending)
Gillette Retail Fixtures Index Page

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