INDEX: Gillette Retail Fixtures

Gillette Retail Fixtures

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This Gillette Retail Fixtures index page aggregates links
to all posts and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.

BACKSTORY: Gillette is a brand of men’s safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G).

Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G in 2005. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer.^[2]

Under the leadership of Colman M. Mockler Jr. as CEO from 1975–91, the company was the target of three takeover attempts, from Ronald Perelmanand Coniston Partners.^[3] On October 1, 2005, Procter & Gamble finalized its merger with the Gillette Company.

The Gillette Company’s assets were incorporated into a P&G unit known internally as “Global Gillette”. In July 2007, Global Gillette was dissolved and incorporated into Procter & Gamble’s other two main divisions, Procter & Gamble Beauty and Procter & Gamble Household Care. Gillette’s brands and products were divided between the two accordingly. The Gillette R&D center in Boston, Massachusetts as, and the Gillette South Boston Manufacturing Center (known as “Gillette World Shaving Headquarters”), still exist as functional working locations under the Procter & Gamble-owned Gillette brand name.^[4] Gillette’s subsidiaries Braun and Oral-B, among others, have also been retained by P&G.

In some languages, the brand has become the genericized trademark for all razor blades, for example in Czech (žiletka), Estonian (žilett), Latvian(žilete), Macedonian (žilét), Polish (żyletka), and Serbo-Croatian (žilet). (SOURCE: Wikipedia)