INDEX: Gillette Retail Fixtures
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This Gillette Retail Fixtures index page aggregates links
to all posts and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.
Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G in 2005. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer.
Under the leadership of Colman M. Mockler Jr. as CEO from 1975–91, the company was the target of three takeover attempts, from Ronald Perelmanand Coniston Partners. On October 1, 2005, Procter & Gamble finalized its merger with the Gillette Company.
The Gillette Company’s assets were incorporated into a P&G unit known internally as “Global Gillette”. In July 2007, Global Gillette was dissolved and incorporated into Procter & Gamble’s other two main divisions, Procter & Gamble Beauty and Procter & Gamble Household Care. Gillette’s brands and products were divided between the two accordingly. The Gillette R&D center in Boston, Massachusetts as, and the Gillette South Boston Manufacturing Center (known as “Gillette World Shaving Headquarters”), still exist as functional working locations under the Procter & Gamble-owned Gillette brand name. Gillette’s subsidiaries Braun and Oral-B, among others, have also been retained by P&G.
In some languages, the brand has become the genericized trademark for all razor blades, for example in Czech (žiletka), Estonian (žilett), Latvian(žilete), Macedonian (žilét), Polish (żyletka), and Serbo-Croatian (žilet). (SOURCE: Wikipedia)
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Follow Gillette retail fixtures at…
” Gillette Hook-Hung Safer Box Merchandising ”
” Gillette Now Lower Prices Shelf-Edge Flag ”
” Endcap Display Portrays Women’s Razors in Blue ”
” Tethered Try-Me Venus Razor Shelf-Top Display ”
” Try A Shave Venus Pegboard Mount Shelf ”
“Venus and Gillette Razor Point-of-Purchase Offensive”
“Pegboard Projection for Gillette Fusion ProGlide”
“Pegboard Projection for Gillette Mach3 Turbo”
“Pegboard Projection for Gillette ProGlide Styler”
“Gillette ProGlide Retail Demo In-Motion”
“Gillette Hook Locks for Uniweb“
For Gillette Retail Fixtures resources see…
“Gillette Retail Fixtures Pinterest Board” (Pending)
“Gillette Retail Fixtures Index Page”
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