INDEX: Food Props in Visual Merchandising

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INDEX: Food Props in Visual…

INDEX: Food Props
in Visual Merchandising

Food Props in Visual Merchandising

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This Food Props in Visual Merchandising index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.

BACKSTORY: Food photography is a still life photography genre used to create attractive still life photographs of food. It is a specialization of commercial photography, the products of which are used in advertisements, magazines, packaging, menus or cookbooks. Professional food photography is a collaborative effort, usually involving an art director, a photographer, a food stylist, a prop stylist and their assistants.^[1]

In advertising, food photography is often – and sometimes controversially – used to exaggerate the attractiveness or size of the advertised food, notably fast food.^[2]

The role of the food stylist is to make the food look attractive in the finished photograph. The time and effort a stylist takes to carefully and artfully arrange the food, is the cause of differences between the way the stylist presents it and the way a home cook or chef may. Visual know-how is also a requirement, as is the knowledge of how to translate the perception of taste, aroma and appeal that one gets from an actual dish, to a two-dimensional photograph.

Food stylists have culinary training; some are professional chefs or have a background in home economics.^[5] In addition to knowledge of nutrition and cooking techniques, food stylists must also be resourceful shoppers.^[5] As creative professionals they envision the finished photograph and style the food accordingly. (SOURCE: Wikipedia)

BACKSTORY: A prop, formally known as (theatrical) property,^[1] is an object used on stage or on screen by actors during a performance or screen production. In practical terms, a prop is considered to be anything movable or portable on a stage or a set, distinct from the actors, scenery, costumes, and electrical equipment. Consumable food items appearing in the production are also considered props.^[2]^[3]^[4]^[5]

The earliest known use of the term “properties” in English to refer to stage accessories is in the 1425 CE Morality play, The Castle of Perseverance.^[6]^[7] The Oxford English Dictionary finds the first usage of “props” in 1841, while the singular form of “prop” appeared in 1911.^[8] During the Renaissance in Europe, small acting troupes functioned as cooperatives, pooling resources and dividing any income. Many performers provided their own costumes, but special items—stage weapons, furniture or other hand-held devices—were considered “company property”; hence the term “property.”^[9]^[10] Some experts however seem to think that the term comes from the idea that stage or screen objects “belong” to whoever uses them on stage.^[5]

There is no difference between props in different media, such as theatre, film, or television. Bland Wade, a properties director, says, “A coffee cup onstage is a coffee cup on television, is a coffee cup on the big screen.” He adds, “There are definitely different responsibilities and different vocabulary.”^[11] (SOURCE: Wikipedia)

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