INDEX: Fitbit Display Merchandising Fixtures

INDEX:
Fitbit Display Merchandising Fixtures

Fitbit Display Merchandising Fixtures

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SCROLL DOWN FOR PHOTOS AND LINKS…
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This Fitbit Display Merchandising Fixtures index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.

BACKSTORY: Fitbit is a line of wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate, quality of sleep, and stairs climbed as well as related software. It operated as an American consumer electronics and fitness company from 2007 to 2021.

The Fitbit brand name was originally owned by Fitbit, Inc., founded by James Park and Eric Freidman. The company was acquired by Google in January 2021 and was absorbed into the company’s hardware division.^[1]

In 2019, Fitbit was the fifth largest wearable technology company in shipments.^[2]^[3] The company has sold more than 120 million devices and has 29 million users in over 100 countries.^[4]^[5]

Fitbit LLC was founded as Healthy Metrics Research, Inc. in San Francisco, California, on March 26, 2007, by James Park(CEO) and Eric Friedman (CTO). In October 2007, it changed its name to Fitbit, Inc.^[5]^[7]

In January 2015, the company successfully defended against a trademark lawsuit from Fitbug.^[8] On March 5, 2015, Fitbit acquired fitness coaching app developer Fitstar for $17.8 million.^[9]^[10] In June 2015, the company became a public company via an initial public offering, raising $732 million.^[11]^[12]^[13]^[14] In May 2016, Fitbit acquired a wearable payment platform from smart credit card company Coin.^[15]^[16] In October 2016, CEO James Park announced that the company was undergoing a major transformation from what he called a “consumer electronics company” to a “digital healthcare company”.^[17] On December 6, 2016, Fitbit acquired assets from Pebble for $23 million.^[18]^[19]^[20]^[21]^[22]On January 10, 2017, Fitbit acquired Romania-based smartwatch startup Vector Watch SRL.^[23]^[24]

On February 13, 2018, Fitbit acquired Twine Health.^[25] In February 2018, Fitbit announced a partnership with Adidas to release an Adidas-branded Fitbit Ionic; it was released on March 19, 2018.^[26] In August 2018, Blue Cross Blue Shield Association announced a partnership with Fitbit in which BCBS will include Fitbit’s wearables and fitness trackers in its Blue365 program.^[27]

In January 2021, Fitbit was acquired by Google and absorbed into its hardware division.^[4]^[28]^[29] The acquisition was scrutinized by regulators concerned over Google’s access to personal data in both the United States and Europe.^[30]^[31]^[32] James Park stayed on as a vice president and general manager of Fitbit after Google’s acquisition.^[33]

In August 2022, Google rebranded their Fitbit devices as “Fitbit by Google” on Fitbit’s website and the Google Store.^[34] On March 18, 2024, Google changed its Fitbit branding to Google Fitbit, removing the arrow icon and using Google Sans as the wordmark.^[35]

In January 2024, it was reported that co-founders James Park and Eric Friedman were leaving the company following a reorganization of Google’s hardware teams.^[33]

In August 2024, Google discontinued Fitbit’s smartwatches, now exclusively focusing on the Pixel Watchline, the Fitbit brand would remain on trackers and on its apps.^[36]

The first product released was the Fitbit Tracker, which was released in 2009.^[37]^[38]

In 2012, Fitbit began offering activity trackers, along with a website and a mobile app for iOS, Android and Windows 10 Mobile^[39] This allows the trackers to sync to devices such as mobile phones via Bluetooth, or to a Bluetooth-equipped computer running Windows or MacOS.^[39] Users have the ability to log their food, activities, and weight, to track over time and set daily and weekly goals for themselves for steps, calories burned and consumed, and distance walked. The app also offers a community pagewhere users can challenge themselves and compete against other users.^[40] The social element anticipates an increase in motivation, and finds that users take an average of 700 more steps per day when they have friends on the app.^[40] Users can also choose to share their progress pictures and achievement badges.

In 2017, the company released its Fitbit Ionic smartwatch,^[41] and in 2018, it released a redesigned, lower-priced version of the smartwatch called the Versa.^[42]^[43]

The Fitbit Charge 3, a wristband health and fitness tracker introduced in October 2018, was the first device to feature an oxygen saturation (SPO2) sensor; however, as of January 2019, it was non-functional and Fitbit did not provide an implementation timeline.^[44]

The Fitbit Charge 3 comes with two different-sized bands: small and large. The small is around between 5.5–7.1 inches (14–18 cm) and the large is 7.1–8.7 inches (18–22 cm). Additionally, the screen is larger than the Charge 2 by approximately 40%. Fitbit Charge 3 comes in two color combos: a Rose-Gold case with a Blue Grey band and a “Graphite Aluminum” screen case with a Black band.^[45]

On December 17, 2018, Fitbit released the Fitbit OS 3.0, which included an extended dashboard, quick logging for weight and water intake, and goal-based exercise mode. The new extended on-device dashboard (Fitbit Today) would include more data regarding sleep, water intake and weight.^[46]

There are three versions of the Fitbit Versa, standard, Special, and Lite.^[47]

In December 2018, Fitbit added an API and open source tools to allow developers to better build apps for its smartwatch products.^[48]

On January 2, 2019, the company announced the release of the Fitbit Charge 3 in India.^[49]^[50]

On June 3, 2020, during the COVID-19 pandemic, the company announced Fitbit Flow, a ventilator in response to the shortages of ventilators in medical centers and hospitals around the world which are needed to treat critically ill patients.^[51]^[52] Despite getting emergency approval from the Food and Drug Administration,^[53] the company does not consider Fitbit Flow as a drop-in replacement for traditional ventilators. Instead, the product is meant as an alternative when the more expensive option of traditional ventilators is not available. Therefore, the company intended for Fitbit Flow to be used only during the COVID-19 pandemic.^[54]

In August 2020, Fitbit also announced new smartwatches, the Versa 3, the Inspire 2, and the Fitbit Sense, which includes new health metrics and analysis such as stress sensing, oxygen saturation, and skin temperature. The Sense also promises to show changes in skin temperature to catch signs of sickness.^[55]

Certain Sense, Versa, Ionic, and Charge products support Fitbit Pay, which is a digital wallet that uses NFCto make payments at point of sale. Google has stated their intention to eventually discontinue this payment method in most regions on July 29, 2024 and fully replace it with Google Wallet & Google Pay. Fitbit Pay will remain active Taiwan, Japan, and Saudi Arabia past the set discontinuation date for an unspecified length of time.^[56]^[57]^[58]

In August 2022, Fitbit announced new smartwatches, the Versa 4, the Inspire 3, and the Sense 2, featuring incremental improvements mainly in fitness tracking features and battery life over the last iterations.^[59]

In 2023, Fitbit released the Charge 6, which added support for Google Maps and YouTube Music.^[60] (SOURCE: Wikipedia)

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