Express Retail Fixtures and Display
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This Express Retail Fixtures and Display index page aggregates links to all post and photos of the brand’s retail merchandising and outfitting.
BACKSTORY: Express, Inc. is an American fashion retailer that caters mainly to young women and men. The company is headquartered in Columbus, Ohio. Express operates 641 stores in the United States, Canada, and Puerto Rico. Its revenue was US$ 2.35 billion in fiscal year 2016.
Limited Brands, in 1980, opened the first Express store,  as women’s clothier “Limited Express” in Chicago‘s Water Tower Place.  Former CEO Michael Weiss joined the brand in 1981 when the test expanded to include eight stores. By 1986, Express had 250 stores strong and began testing the sale of men’s merchandise in 16 stores the following year. The men’s fashion line was spun off into its own brand, Structure, in 1989.
In 2001, Express became a dual gender brand with the reintegration of its Structure stores as “Express Men”. Dual gender Express stores began opening the following year. Structure apparel brand was sold to Sears in 2003.
On May 16, 2007, Limited Brands announced its intent to sell a 67% stake in Express to an affiliate of a private equity firm called Golden Gate Capital Partners, based in San Francisco.  When the sale was finalized in July 2007, Golden Gate’s stake in the company was 75% instead of the announced 67%.
On May 13, 2010 the company sold 16 million shares for $17 each, raising about $272 million. Shares had been planned to sell between $18 and $20 each. On May 14, 2010, the shares opened at $17 to $16.50 before recovering slightly to close down 1.5% at $16.75 on the New York Stock Exchange.
Since the IPO, Golden Gate and Limited Brands gradually reduced their ownership interest in the Company. On July 29, 2011, Limited Brands sold its remaining ownership interest in the Company, and as a result of this disposition, ceased to be a related party as of the end of the second quarter of 2011. On March 19, 2012, Golden Gate sold its remaining ownership interest in the Company, and as of May 31, 2012, Golden Gate no longer had representation on the Board. As a result of the disposition and Board seat removal, Golden Gate ceased to be a related party as of June 1, 2012.
In May 2017, the company announced that they would be closing all 17 Canadian locations, laying off 340 employees.
In 2005, Express introduced a denim line, with a stitching on the back pockets called DPD. In 2006, Express introduced the King of Prides collection for men, which includes denim, T-shirts, and hooded sweaters.
In April 2008, Express released a limited women’s collection designed by Celia Birtwell. In early 2009, replacing the discontinued DPD jeans; Express introduced its newest denim line, Rerocks, in both women’s and in men. Just like the DPD jeans, Rerocks also have stitching on the back pockets and the materials are different.
In 2009, Express denim line was expanded with its extra low-rise Zelda jeans as well as introducing two new styles. One is a women’s denim, barely boot-cut in either the low-rise Zelda or the regular-rise Stella. The other is the men’s denim Zach, which is an extra-slim fit.
Express jeans come in different washes from darkest to lightest and fits from loose to tight.
For women’s denim: Mia styles: slim fit with a mid rise, Zelda styles: slim fit with an ultra low rise, Stella styles: regular fit with low rise jeans, Rerock styles: thick-stitched jeans
For men’s denim: Blake styles: loose fit Kingston styles: classic fit, tighter fitting than the Blake and looser than the Rocco or Zach, Rocco styles: slim fit Alec styles: extra slim fit
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Follow Express Retail Fixtures and Display at…
” True Legend and Blue Fragrance Tester Display ”
” True Amaze and Blush Fragrance Tester Display ”
” Pink Sunglasses Apparel Ensemble at Express ”
” On-Package Scarf Tie Instructions Bolster Sales ”
” Clearance Corner As In-Store Destination ”
” Clearance Corner Sale Organized By Size ”
” Clearance Price Conversion Chart Sign Holder ”
” Do-Not-Remove Return Tag Policy ”
” Jean and Legging Style Definition ”
” Polo Shirt Shelf-Edge Style Definitions ”
” Express Promotes All-Out Lifestyle Branding ”
” Find Your Fit Size and Style Scheme ”
” Express Shorts Shelf-Edge Style Definitions ”
” Expansive T-Shirt BOGO Buffet At Express ”
” Button Magnet T-Shirt BOGO Sign Holder ”
” Loyalty Program Perks Signage At Express ”
” Flip Flop T-Stand Ball Stops At Express ”
“Express And Gymboree Together For Christmas”
“Express® Now Hiring Via Permanent Entry Sign”
“Frosted Wrist Watch Window Cling by Express®”
“Branding America’s Best Fitting Jeans”
“Express Follow The Floor Graphic”
“Express Now Hiring Men”
“Express BOGO with a Gift Bow”
“Express Working It with Words”
“Express Urges Own the Moment”
“Express Neckties Well-Chilled”
“Express Spring Color Array”
“Vuitton Interpreted by Express”
“Boxy Jeans Designed by Express”
“Die-Cut Hang Tag by Express”
“Traditional Hang Tag by Express”
“Perfed Metal Sea of Holes”
“Express® Jewelry and Hook Patterns on Slatwall”
“Express® Patterns in Hooked Jewelry on Slatwall”
“Anti-Sweep Hook Patterns in Jewelry at Express”
“Express and Gymboree Mall Co-Branding”
“Gymboree Corrugated Building Blocks”
“Cross-Marketing Express and Gymboree at the Mall“
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For Express Retail Fixtures and Display resources see…
“Express Retail Fixtures and Display Pinterest Board” (Pending)
“Express Retail Fixtures and Display Index Page”
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