INDEX:
Experiential Retail Merchandising
Experiential Fitting-Room Meditation Chamber
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SCROLL DOWN FOR PHOTOS AND LINKS…
…to Experiential Retail Merchandising
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This Experiential Retail Merchandising index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.
BACKSTORY: Experiential retail or experiential commerce is a type of retail marketing whereby customers coming into a physical retail space are offered experiences beyond the traditional ones (such as in a clothing store: browsing merchandise, advice from live human salespeople, dressing rooms and cashiers). Amenities provided may include art (often interactive art), live music, virtual reality, cafés and lounges, and large video display walls.
As of 2019, the target market for experiential commerce is chiefly Millennials, who are (supposedly, according to “studies”) as a group overall less materialistic than previous generations and prone to spend relatively more of their disposable income on services – for example wellness and gyms.[1] This supposed spending pattern is disputed by the Federal Reserve.[2]
Even where there is a product consumed, such as at Starbucks and its competitors, customers are paying more “because of the experience”, not (only) because it might be a better product than at a diner, for example. Apple Stores purport to provide not only a superior product but an “experience” and a “gathering space” or “Town Square” as well.[1]
E-commerce retailers such as Casper, Harry’s and b8ta have a limited number of experiential physical stores or spaces where there products can not only be viewed but experienced.[1]
Many of these brand-promoting experiential spaces are, at the same time, addressing the Millennials’ reported tendency to be more brand-loyal than previous generations who shopped more for relatively more interchangeable products and services on price.[3] (SOURCE: Wikipedia)
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Follow Well+Good Experiential Retail Merchandising at…
(Posts go live mid-day April 6, 2020)
” Experiential Fitting-Room Meditation Chamber ”
” How-Do-You-Feel-Good Experiential Story Invitation ”
” Well+Good Story Experiential Pop-Up Department “
Additional Experiential Retail Merchandising
Posts go live mid-day April 7, 2020
” Experiential Feel-Really-Relaxed App QR Code ”
” Experiential You-Tried Trophy Cup Award ”
” Experiential Ongoing-Good-Vibes Scheduling Board “
Additional Experiential Retail Merchandising
Posts go live mid-day April 8, 2020
” Experiential Do-You-Feel-Nourished Green Tower ”
” Experiential Do-You-Feel-Energized Red Tower ”
” Experiential Do-You-Feel-Balanced Blue Tower “
Additional Experiential Retail Merchandising
Posts go live mid-day April 9, 2020
” Avocado-Toast Charm Whiskey-Glass Bulk-Bin ”
” Experiential Bed-of-Nails Natural Wood Sign Holder ”
” Experiential Bed-of-Nails Visual Merchandising Hero “
Additional Experiential Retail Merchandising
Posts go live mid-day April 10, 2020
” Experiential Karoto Sharpener Table-Stand T-Hook ”
” Experiential Vim-&-Vigor Socks Table-Stand T-Hook ”
” Experiential Cucumbo Spiral-Slicer Table-Stand T-Hook “
For all Experiential Retail Merchandising resources…
“ Experiential Retail Merchandising Pinterest Board “ (Pending)
“ Experiential Retail Merchandising Index Page ”
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