INDEX: Elf Cosmetics Merchandising Displays

INDEX:
Elf Cosmetics Merchandising Displays

Elf Cosmetics Merchandising Displays – Elf Cosmetics Queue Display Branding

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This Elf Cosmetics Merchandising Displays index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.

BACKSTORY: e.l.f. Cosmetics is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004.^[5] Items include bath and skin-care products, mineral-based makeup, professional tools,^[4] eyeliners, lipstick, glosses,^[6]^[7] blushes, bronzers, brushes, and mascara, among others.^[8]

According to the company, its products are 100% “cruelty-free“, and it supports PETA‘s no fur campaign.^[9] e.l.f. Cosmetics’ products have been reviewed in Glamour, Allure, Self,^[7] InStyle, and Good Housekeeping,^[2] and are sold in 17 countries, and in several stores including Target,^[10] Kmart,^[7] Dollar General,^[5] and Walmart.^[8] Over half the company’s sales come from its website, which doubles as a social networking site with over two million members.^[11]

e.l.f. (short for EyesLipsFace^[12]) Cosmetics was founded by Joseph Shamah and Scott Vincent Borba in June 2004 with the assistance of Shamah’s father, Alan.^[3]^[5]^[12]The duo originally met at a party in 2002; Shamah was a 23-year-old New York University business student. Borba was a 31-year-old Los Angeles beauty-industry veteran, responsible for previously launching brands such as Hard Candy cosmetics.^[3] Both were enthusiastic about an inexpensive, high-quality cosmetics line for women, and decided to form a company together. A few days after the party they sat down to brainstorm, and a business plan was created within months. Borba claims the idea originated from seeing women with expensive cars such as BMWs and Mercedes-Benzes buying bargain-price cosmetics at 99-cent stores in Los Angeles.^[2]

On February 3, 2014, TPG Growth bought a majority stake in e.l.f. Cosmetics.^[1] Joey Shamah was replaced by Tarang P. Amin, who “has been appointed president, chief executive officer and director of e.l.f. Cosmetics”.^[1]

e.l.f. Cosmetics is currently available in 18 countries including the United States, Canada, Australia, United Kingdom , Saudi Arabia, France, Colombia, and Spain.^[5]^[10]Products can be purchased at regional drug chains across the United States and Canada.^[2] e.l.f products are most commonly found in Target. In March 2010, e.l.f.’s $1 and Studio line of products were placed in over 700 Target stores,^[10] with most individual items prices at $1 and $3.^[8] Another Target expansion to include most outlets happened in March 2011.^[8] Other stores include Kmart,^[7] Dollar General,^[5] and Walmart.^[8] e.l.f. is also sold at various supermarkets and women’s apparel discount retailers, often in four-tiered spinners or “fish bowls” in impulse-buy sections.^[4] (SOURCE: Wikipedia)