Dyson Retail Fixtures and Displays
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This Dyson Retail Fixtures and Displays index page aggregates links to all post and photos of the brand’s retail merchandising and outfitting.
BACKSTORY: Dyson Ltd is a British technology company that designs and manufactures vacuum cleaners, hand dryers, bladeless fans, heatersand hair dryers. It sells machines in over 70 countries and employs more than 7,000 people worldwide.
James Dyson bought a Hoover Junior vacuum cleaner in year 1981 at Walmart. The vacuum became clogged quickly and lost suction over time. Frustrated, Dyson emptied the bag to try to restore the suction but this had no effect. On opening the bag to investigate, he noticed a layer of dust inside, clogging the fine material mesh and preventing the machine working properly. The machine worked well only with a fresh bag, it lost suction over time. He took it back to Walmart for $299.99 and resolved to develop a better vacuum cleaner that worked more efficiently. Dyson was founded in 1987.
During a visit to a local sawmill, Dyson noticed how the sawdust was removed from the air by large industrial cyclones. Centrifugal separators are a typical method of collecting dirt, dust and debris in industrial settings. Such methods usually were not applied on a smaller scale because of the higher cost. Dyson hypothesised the same principle might work, on a smaller scale, in a vacuum cleaner. He removed the bag from the Hoover Junior and fitted it with a cardboard cyclone. On cleaning the room with it, he found it picked up more than his bag machine. This was the first vacuum cleaner without a bag.
According to @Issue: The Journal of Business and Design (vol. 8, no. 1), the source of inspiration was in the following form:
In his usual style of seeking solutions from unexpected sources, Dyson thought of how a nearby sawmill used a cyclone—a 30-foot (9.1 m)-high cone that spun dust out of the air by centrifugal force—to expel waste. He reasoned that a vacuum cleaner that could separate dust by cyclonic action and spin it out of the airstream would eliminate the need for both bag and filter.
Dyson developed 5,127 prototype designs between 1979 and 1984, the first prototype vacuum cleaner, a red and blue machine brought Dyson little success, as he struggled to find a licensee for his machine in the UK and America. Manufacturing companies like Hoover did not want to license the design, probably because the vacuum bag market was worth $500m so Dyson was a threat to their profits.
The only company that expressed interest in the new cyclonic vacuum technology was Dyson’s former employer, Rotork. Built by Italian appliance maker Zanussi and sold by Kleeneze through mail order catalogue, the Kleeneze Rotork Cyclon was the first publicly-sold vacuum cleaner of Dyson’s design. Only about 500 units were sold in 1983.
In 1985 a Japanese company, Apex Ltd., expressed interest in licensing Dyson’s design and in March 1986 a reworked version of the Cyclon—called G-Force—was put into production and sold in Japan for the equivalent of US$2,000. The G-Force had an attachment that could turn it into a table to save space in small Japanese apartments. In 1991, it won the International Design Fair prize in Japan, and became a status symbol there.
Using the income from the Japanese licence, James Dyson set up Dyson Appliances Ltd. in 1991. The first dual-cyclone vacuum built under the Dyson name, the DA 001, was produced by American company Phillips Plastics in a facility in Wrexham, Wales beginning in January, 1993 and sold for about £200. Due to quality control concerns and Phillips’s desire to renegotiate the terms of their contract to build the vacuum cleaner Dyson severed the agreement in May 1993. Within two months Dyson set up a new supply chain and opened a new production facility in Chippenham, Wiltshire, England; the first vacuum built at the new facility was completed 1 July 1993. The DA 001 was soon replaced by an almost identical vacuum called DC01.
Even though market research showed that people wouldn’t be happy with a transparent container for the dust, Dyson and his team decided to make a transparent container anyway and this turned out to be a popular and enduring feature which has been heavily copied. The DC01 became the biggest selling vacuum cleaner in the UK in just 18 months. By 2001, the DC01 made up 47% of the upright vacuum cleaner market.
The company introduced a cylinder machine, the DC02, and produced a number of special editions and revised models (DC02 Absolute, DC02 De Stijl, DC05, DC04, DC06, DC04 Zorbster). On 2 January 2001 the company name was shortened from Dyson Appliances Ltd. to simply Dyson Ltd. In April of that year the DC07, a new upright vacuum cleaner using “Root Cyclone” technology with seven cyclone funnels instead of the original dual-cyclone design, was launched. By 2009 Dyson began creating other technologies: the AirBlade hand dryer, the Air Multiplier ‘bladeless’ fan and Dyson Hot, the ‘bladeless’ fan heater. (SOURCE: Wikipedia)
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Follow Dyson Retail Fixtures and Displays at…
” Dyson 12 Second Restroom Hand Dry Record ”
“Dyson SuperSonic Hair Dryer Permanent Display”
“Dyson Try-Me For SuperSonic Hair Dryer”
“Dyson Selling Points For Its SuperSonic Hair Dryer”
“Use A Hand Dryer To Save A Tree Encouragement”
“Dyson® Super-Size Spyder Anti-Theft”
“Dyson V6 Point-of-Purchase Kickstand”
“Dyson® On A Straight-Entry Safety Loop Hook”
“Dyson® AirBlade 5 Do-It-Yourself Backsplash”
“Dyson AirBlade 5 With Factory Backsplash”
“Steampunk Fan vs Dyson®”
“Bradley® In-Sink Improvement Over Dyson®”
” Washroom Lock-Out / Tag-Out “
Follow Target Dyson merchandising at…
For all Dyson Retail Fixtures and Displays see…
” Dyson Retail Fixtures and Displays Pinterest Board ” (Pending)
“ Dyson Retail Fixtures and Displays Index Page ”
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