Dooney & Bourke
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This Dooney & Bourke Retail Fixtures index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.
BACKSTORY: Dooney & Bourke is a company specializing in fashion accessories, such as handbags, iPod cases, luggage, bracelets, watches, and briefcases, as well as a limited clothing line, which includes sweaters, shoes, jackets, and scarves. While most products are made for women, there are some products, such as sweaters, belts, wallets, briefcases, and some shoes made for men. Founded in 1975, Dooney & Bourke products range from $60–$850.
Dooney & Bourke started in 1975 when Peter Dooney and Frederic Bourke launched their namesake in South Norwalk, Connecticut. The duo started off with two introductory products: surcingle belts, which were popular due to their unique vibrant colors and stripes, and classic suspenders.
In 1981, Dooney & Bourke branched out into the handbag business with the release of the Tack Case and the Equestrian Bag, both made from bridle leather. Along with their original purse,distributors such as Nordstrom, Brooks Brothers, and Saks Fifth Avenue, they opened The Company Store in Norwalk, Connecticut which sold among other things Dooney & Bourke Merchandise. In 1983, with the development of their famous All-Weather Leather (AWL) bag, the first AWL handbag collection was released featuring a duck logo with a russet leather trim. In 2006 and 2007, the “Emma Bag,” a small oval sized bag named after Emma Roberts, was created. In 2007, Hayden Panettiere, an actress on the NBC television series Heroes, designed a new bag for Dooney & Bourke
For 2007/2008, actress Hayden Panettiere has taken over the creation of her own line of Dooney & Bourke bags, including the Hayden bag, and the patent leather bag known as the ‘Chiarra’. The 2006 representative for Dooney & Bourke was actress Emma Roberts of Aquamarine and Unfabulous, the niece of Julia Roberts. Other celebrities including Mischa Barton from The O.C., Lindsay Lohan, and Michelle Trachtenberg have modeled in advertisements for Dooney & Bourke in past years. Dooney & Bourke advertise in several fashion and style magazines such as Vogue, Teen Vogue, ELLE, Vanity Fair, Lucky, InStyle, and W. Dooney & Bourke also sends out quarterley catalogs to customers who join their mailing list by visiting their website or calling their toll-free number. Throughout the years, the Dooney & Bourke brand have advertised to capture youthful consumers. The brand have designed a young-looking style for adolescents, expanding their consumers.
Dooney and Bourke products can also be purchased online, on auction sites such as eBay (though authenticity cannot be guaranteed through such sites). Dooney and Bourke products can be purchased at Macy’s, Dillards, Lord and Taylor and many other department stores, off-price discount stores, and at many Dooney & Bourke factory stores nationwide. (SOURCE: Wikipedia)
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EDITOR’S NOTE: Dooney & Bourke Retail Fixtures
Topmost posts may be scheduled but not yet live.
Please click further down the list if necessary.
For Dooney & Bourke Retail Fixtures by title see…
” Dooney & Bourke Purse Branding for Pitt ”
” Dooney & Bourke T-Stand for PSU and Pittsburg ”
“Dooney & Bourke Penn State Purses”
“Dooney & Bourke Bipolar Branding”
“Dooney & Bourke Branded Table Drape“
For all Dooney & Bourke Retail Fixtures resources…
“Dooney & Bourke Retail Fixtures Pinterest Board“ (Pending)
“Dooney & Bourke Retail Fixtures Index Page”
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