INDEX: Dollar General Retail Fixtures

You are here:

Home
INDEX: Dollar General Retail Fixtures

INDEX:
Dollar General Retail Fixtures

Dollar General Retail Fixtures

# # #

SCROLL DOWN FOR PHOTOS AND LINKS…
…to Dollar General Retail Fixtures

# # #

This Dollar General Retail Fixtures index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.

BACKSTORY: Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee. As of August 2017, Dollar General operated over 13,000 stores^[4]^[1] in all U.S. states except: Alaska, Hawaii, Idaho, Montana, Washington, and Wyoming.^[5]

Dollar General created its abbreviation, the letters “DG”, as a store brand for “inexpensive” household products sold through the Dollar General stores. DG is also the company’s NYSE ticker symbol.

In 2010, Dollar General was able to outbid the famous Italian Fashion House Dolce and Gabbana that sells very expensive fashion products under another “DG” label in the acquisition of the “DG” symbol as the Internet address. The domain “DG.com” was purchased in a private sale from EMC Corporation, the successor to the defunct Data General computer manufacturer in June 2010, making Dollar General the 107th large company in the world to own their initials as a 2-letter Internet address. The DG symbol is used by the company for a variety of in-house products called DG Home,^[39] DG Baby,^[40] DG Health and DG Body.

In 2017, Dollar General secured an exclusive contract to sell Jolt Cola in its stores.^[41]

Dollar General uses the Clover Valley store brand for grocery products and the Smart & Simple brand for low-end discount products.

The brand name Rexall was first established in 1903 by Louis K. Liggett that gradually became a powerhouse as a pharmaceutical drug store chain.^[42] In March 2010 Dollar General became the exclusive retailer for Rexall products. Rexall vitamins and supplements began appearing at Dollar General stores in March and by Fall 2010 a full line of Rexall products was available at Dollar General.^[43] (SOURCE: Wikipedia)

# # #