INDEX: Disney Retail Fixtures and Displays

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INDEX: Disney Retail Fixtures and…

INDEX:
Disney Retail Fixtures and Displays

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This Disney Retail Fixtures and Displays index page aggregates links to all post and photos of the brand’s retail merchandising and outfitting.

BACKSTORY: The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media and entertainment conglomerate, headquartered at the Walt Disney Studios in Burbank, California. It is the world’s second largest media conglomerate in terms of revenue, after Comcast.^[3] Disney was founded on October 16, 1923 – by brothers Walt Disney and Roy O. Disney – as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. The company also operated under the names The Walt Disney Studio and then Walt Disney Productions. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and online media.

In addition, Disney has since created corporate divisions in order to market more mature content than is typically associated with its flagship family-oriented brands. The company is best known for the products of its film studio, Walt Disney Studios, which is today one of the largest and best-known studios in American cinema. Disney’s other three main divisions are Walt Disney Parks and Resorts, Disney Media Networks, and Disney Consumer Products and Interactive Media.^[4] Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, and Freeform; publishing, merchandising, music, and theatre divisions; and owns and licenses 14 theme parks around the world. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. Mickey Mouse, an early and well-known cartoon creation of the company, is a primary symbol and mascot for Disney.

The Walt Disney Company operates through four primary business units, which it calls “business segments”: Studio Entertainment, with the primary business unit The Walt Disney Studios, which includes the company’s film, music recording label, and theatrical divisions; Parks and Resorts, featuring the company’s theme parks, cruise line, and other travel-related assets; Media Networks, which includes the company’s television properties; and Disney Consumer Products and Interactive Media, which produces toys, clothing, and other merchandising based upon Disney-owned properties, as well as including Disney’s Internet, mobile, social media, virtual worlds, and computer games operations.^[66] Three segments are led by chairmen, but Disney Consumer Products and Interactive Media are currently both led by a president. Marvel Entertainment is also a direct CEO reporting business, while its financial results are primarily divided between the Studio Entertainment and Consumer Products segments.^{[citation needed]} While Maker Studios is split between Studio Entertainment and Media Networks segments.^[67]