INDEX: Covergirl Cosmetics Merchandising Displays

INDEX:
Covergirl Cosmetics Merchandising Displays

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SCROLL DOWN FOR PHOTOS AND LINKS…
…to Covergirl Cosmetics Merchandising Displays

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This Covergirl Cosmetics Merchandising Displays index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.

BACKSTORY: CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989 and later acquired by Coty, Inc. in 2016.^[1] The Noxell Company advertised this cosmetics line by allowing “cover girls”, models, actresses, and singers who appear on the front cover of women’s magazines, to wear its products. CoverGirl primarily provides a wide variety of consumer-grade cosmetics.

In 1992, CoverGirl became the first major cosmetic company to sign a black model to an exclusive contract. Canadian Lana Ogilvie became the first black woman^[14] to represent a non-ethnic cosmetics company, and opened the door for traditionally Caucasian-focused brands to embrace different cultures and ethnicities in their brand.^[15] Today most major brands have one or more black models or celebrities under contract.

In April 2011, CoverGirl supported the Procter & Gamble Children’s Safe Drinking Water campaign. CoverGirl donated all its proceeds from the sale of the special powders, which got launched for the 50th anniversary of the company, to the campaign.

CoverGirl has given checks to several people featured on The Ellen DeGeneres Show, such as Talia Castellano, a thirteen-year-old American YouTuber with cancer. DeGeneres also announced on her show that CoverGirl chose Castellano as an honorary CoverGirl.^[30] (SOURCE: Wikipedia)

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