Carolina Herrera Display Merchandising
# # #
SCROLL DOWN FOR PHOTOS AND LINKS…
…to Carolina Herrera Display Merchandising
# # #
This Carolina Herrera Display Merchandising index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.
BACKSTORY: Carolina Herrera (born 8 January 1939) is a Venezuelan fashion designer known for “exceptional personal style”, and for dressing various First Ladies, including Jacqueline Onassis, Laura Bush, and Michelle Obama.
In 1965, Herrera began her career working as a publicist for Emilio Pucci, a Florentine Marquis himself and a close family friend. She began working at Pucci’s Caracas boutique, and moved to New York in 1980. Frequently associating with Mick and Bianca Jagger and Andy Warhol, at Studio 54, she became well known for her dramatic style. She first appeared on the International Best Dressed List in 1972, then was elected to its Hall of Fame in 1980. In 1981, her friend Diana Vreeland, then Editor-in-Chief of Vogue suggested that Carolina design a clothing line. She did so, having samples made in Caracas, and debuted her collection at Manhattan’s Metropolitan Club to critical acclaim. A well known Park Avenue boutique, Martha’s, agreed to showcase her clothing in their prominent windows. Upon this initial success, she returned to Caracas and raised capital to fund a more formal launch. Her first runway show in 1980 included future supermodel Iman. Carolina Herrera presents her Ready-to-Wear Collection semiannually at Mercedes-Benz Fashion Week in New York.
The company has been based in New York City since 1980, and in 1981 the brand received recognition from several key publications, including Women’s Wear Daily and Tatler, with particular early attention to her well designed sleeves. A few of her most notable clients have included Jacqueline Kennedy Onassis, who asked her to design the dress for her daughter Caroline’swedding, Diana, Duchess of Cadaval, who asked her to design the dress for her marriage with Prince Charles-Philippe of Orléans, Duke of Anjou, and actress Renée Zellweger.
In the late 1980s, Spanish fragrance company Puig licensed the Carolina Herrera name to develop and market a line of perfumes. In 1995, the firm acquired the Carolina Herrera fashion business, retaining her as Creative Director. In 2008, they launched a ready-to-wear brand called CH Carolina Herrera; as of 2012, there were 18 Carolina Herrera and CH Carolina Herrera boutiques in the world, and her lines were carried in 280 stores in 104 countries. As of 2011, her daughters Carolina Jr. and Patricia Lansing participated in the creative direction and design. In February 2016, it was reported by WWD that the fragrance side of the business had more than 25,000 points of sale across the globe while the CH brand included 129 freestanding stores.
In July 2016, Herrera announced the release of her new women’s fragrance to be available for purchase in September, her biggest fragrance launch in 14 years. The scent is called ‘Good Girl’ and Karlie Kloss is the face of the fragrance.
# # #
For Carolina Herrera Display Merchandising by title see…
” Carolina Herrera GoodGirl Freestanding Display ”
” Good Girl High-Heel Museum Case Details ”
‘ Foundational Good-Girl Fragrance Floor Graphic ‘
” Carolina Herrera Good-Girl Museum Case Tower ”
” Good Girl Christian-Louboutin-Look-Alike Sale ”
” Carolina Herrera Good Girl Countertop Display ”
” Good Girl #GoodToBeBad Hashtag Display ”
” Good Girl High Heels Strut Shelf Edge “
For all Carolina Herrera Display Merchandising resources…
# # #