INDEX:
BOGO
Buy-One-Get-One
Store Fixtures
# # #
SCROLL DOWN FOR PHOTOS AND LINKS…
…to BOGO Buy-One-Get-One Store Fixtures
# # #
This BOGO Buy-One-Get-One Store Fixtures index page aggregates links
to all posts and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.
BACKSTORY: “Buy one, get one free“, “Buy one, get one“, “two for the price of one“, “two for one” or “2 for 1” is a common form of sales promotion. While not always presented to customers in acronym form, this marketing technique is universally known in the marketing industry by the acronyms BOGO, BOGOF, and BOGOHO (Buy one get one half off).[1]
Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that the price actually takes into account the fact that two items are being sold. The price of “one” is somewhat nominal and is typically raised when used as part of a buy one get one free deal. Whilst the cost per item is proportionately cheaper than if bought on its own, it is not actually half price.[2]
Buy one, get one free promotions received some negative publicity in the UK, in 2014, and many retailers were told to scrap their ‘Buy one, get one free’ promotions. The rationale: it has been reported that every year 15 million tonnes of food are wasted in the UK alone, and supermarkets and retailers are being blamed for this because they are convincing customers to purchase buy one, get one free products. They lure customers in by offering them something they don’t necessarily need, and as a result of this food is wasted. Because many buy one, get one free foods have short shelf lives, customers do not get around to consuming the products before their ‘consume by date’.[4][5][6]
Supermarkets were also being blamed for contributing to the increase in obesity through buy one, get one free promotions.[7] University of East Anglia’s Norwich Business School conducted research into products used in buy one, get one free deals. The results show a trend: buy one, get one free promotions are aimed towards unhealthy products, such as chocolate, sweets, soft drinks, etc.[8] Supermarkets might have to start using some of their marketing budget to specifically promote healthy products, and so would spend less money promoting unhealthy and fattening products. This is because The Department of Health has decided to step in and take action.[9]
Retailers use many promotional offers to increase sales, attract new customers, and keep old customers. Also, some countries have laws requiring products to be sold at full price for a specific period of time before they can be put on offer. Promotional offers are crucial in the retail industry; their many benefits play a large part in increasing sales, profit, and revenue. These promotional offers fall under different categories, and a few are listed below:[10][11] (SOURCE: Wikipedia)
# # #
For BOGO Buy-One-Get-One Store Fixtures by Title see..
” Honey Wildflower Asymmetric BOGO Offer ”
” Offray Ribbon BOGO PowerWing Two-Fer ”
” Offray Ribbon PowerWing Sign Grip-Clip ”
” Greeting-Card Padded-Coupon BOGO Offer “
” Buy-One-Get-2 BOGO Chalkboard ”
” Nest-Plus-Google BOGO In-Store Bonus ”
” BOGO Apparel Merchandise Tag Identifier ”
” BOGO T-Stand Hangrail Sign Holder ”
” Big Sexy Hair BOGO Display Tower in Red ”
” Easter Bunny BOGO, Buy Three Get One Free ”
” Almost Everything BOGO, Buy 3 Get 3 Free Sign Arm ”
” Free Gift With App Download Sign Header ”
” Grab-And-Go Donuts 2 for 1 BOGO Sign ”
” Buy One Sock Get One Sock Free BOGO ”
” Buy This Get That Gift Card Opportunity ”
” Coleman Grill Buy One Get One BOGO ”
” Free Squirt Gun With Water Balloon Purchase ”
” Zumiez Unlimited Mix & Match BOGO Sign ”
” Buy 3 get 4, Buy 9 get 12 BOGO Upgrade ”
” Sports Socks Divided Bulk Bin BOGO ”
” Halloween Pet Toy Endcap Display BOGO ”
” Button Magnet T-Shirt BOGO Sign Holder ”
” Expansive T-Shirt BOGO Buffet At Express ”
“Robert Graham Summer Duffle Gift Promo”
“Shot Glass 4-Pack BOGO Buy 3 Get 1 Free”
“BioSilk Shelf-Edge Buy 2 Get 1 Free BOGO”
“Top-Hang T-Stand Easel Pitches BOGO”
“Scotch® Tape Two-fer BOGO Merchandising”
“It’s No Joke BOGO at Hot Topic®”
“Fluorescent BOGO Chalkboard”
“Buy 3 Get 3 BOGO Entry Marquee”
“Henri Bendel® Fragrance Three-fer”
“Express® BOGO with a Gift Bow”
“L’Occitane® Doorway Testers With BOGO”
“Clothing BOGO Moves Outside The Store”
“Mobile BOGO Basket”
“One Dollar Jewelry BOGO”
“Almost Everything BOGO”
“Circular Baby BOGO Rack Increases Presence”
“Dress Barn® Make-Mine-A-Double BOGO”
“Make-Mine-a-Double… But a Double What?”
“Mercedes Benz® Sports Car BOGO Two-fer”
“Sharable Back-to-School BOGO”
“Blouse Self-Signed BOGO”
“BOGO™ Now A Trademarked Term”
“Cliff Bar® Double Branded BOGO”
“BOGO for Sign-Reading Pets”
“Etro® Offers iPhone BOGO”
“Aeropostale® BOGO x 2”
“50% Off Everything BOGO”
“Summer Chalkboard BOGO”
“3-for-3 Hawaiian BOGO”
“Magnet Positions BOGO”
“Shelf Edge BOGO “Eyebrow” Tag“
Follow H&M BOGO Merchandising at…
” BOGO Apparel Merchandise Tag Identifier ”
” BOGO T-Stand Hangrail Sign Holder ”
” Perforated-Metal-Mount BOGO Sign Holder ”
” H&M Buy-2-Get-1 T-Shirt BOGO Offer ”
” H&M Buy-2-Get-1 T-Shirt BOGO Hang-Tag “
Follow Polish Paczki Filled Donut BOGO’s at…
” Polish Paczki Defined Promo Sign ”
” Ethnic Paczki 4-Pack Sign BOGO ”
” Ethnic Paczki Table-Stand Sign BOGO “
For all BOGO Buy-One-Get-One Store Fixtures resources see…
” BOGO Buy-One-Get-One Store Fixtures Pinterest Board ”
“ BOGO Buy-One-Get-One Store Fixtures Index Page ”
# # #