BCBG Retail Fixtures
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…to all the brand’s retail merchandising and outfitting.
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BCBG Retail Fixtures and Displays Backstory: Max Azria (born January 1, 1949) is a Tunisian fashion designer who founded the contemporary women’s clothing brand BCBGMAXAZRIA. Azria is also the designer, chairman and CEO of the BCBG Max Azria Group, a global fashion house that encompasses over 20 brands. He is based in Los Angeles.
Max Azria was born in Sfax, Tunisia as the youngest of six children to a Tunisian Jewish family. As a child, Max was educated in southeastern France before his family relocated to Paris, France in 1963. His brother is Serge Azria, founder of the women’s clothing lines Joie, Current/Elliott and Equipment.
In 1989, Azria launched BCBG Max Azria, named for the French phrase “bon chic, bon genre,” a Parisian slang meaning “good style, good attitude”. Azria was credited for offering designer fashion at affordable price points and, as a result, was inducted into the Council of Fashion Designers of America (CFDA) in 1998. The BCBG Max Azria Runway collection was first presented at New York Fashion Week in 1996.
Azria also maintains two eponymous designer collections, Max Azria Atelier and Max Azria. Launched in February 2004, Max Azria Atelier is a collection of couture gowns created for celebrity clients and red-carpet events. Sharon Stone, Halle Berry, Fergie and Alicia Keys have worn the label on the red carpet. In February 2006, Azria debuted Max Azria, a ready-to-wear collection with a directional aesthetic, on the runway at New York Fashion Week. During the 2009 awards season, Angelina Jolie wore Max Azria to the 2009 Screen Actors Guild Awards and the 2009 Critics Choice Awards. The company bought out the bankrupt G+G Retail, which operated the G+G and Rave brands, in 2006.
Azria acquired the Hervé Léger fashion house in 1998, marking the first time in history that an American designer had acquired a French couturier. In early 2007, Azria relaunched the Hervé Léger label with his own designs, which were quickly embraced by celebrities and trendsetters worldwide.
In Fall 2008, Max Azria presented BCBG Max Azria Runway, Max Azria and Hervé Léger by Max Azria at New York Fashion Week, marking the first time an American designer produced three major fashion shows during one New York Fashion Week.
Azria launched a young contemporary collection called BCBGeneration in 2008. In June 2009, Azria teamed up with Miley Cyrus to create a line for Walmart called Miley Cyrus & Max Azria. Azria also designed clothing for Cyrus’ 2009 American tour.
BCBG Max Azria Group is a global fashion house with a portfolio including more than 20 brands. Max Azria is the CEO, chairman and head designer alongside his wife, Lubov Azria, who acts as chief creative officer.
As of 2006, there are over 550 BCBG Max Azria boutiques worldwide, including locations in London, Paris, Tokyo, Santiago and Hong Kong. Azria’s collections are also sold in specialty stores and major department stores across the globe, including Nordstrom, Saks Fifth Avenue, Bergdorf Goodman, Lord & Taylor, Bloomingdale’s, Macy’s, Dillard’s, the UK’s Harvey Nichols, Hong Kong’s Lane Crawford, Taiwan’s Mitsukoshi and Singapore’s Takashimaya stores.
BCBG Max Azria Group campaigns regularly feature notable models, including Eva Herzigova, Karen Elson and Jessica Stam. The company frequently works with internationally renowned photographers such as Patrick Demarchelier, Paolo Roversi and David Sims. BCBG Max Azria Group clothing are frequently featured in major fashion publications such as Vogue, InStyle and Vanity Fair, and in online sites such as Style.com and iFashion Network. (SOURCE: Wikipedia)
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For BCBG Retail Fixtures posts see..
“BCBGMAXAZRIA Brand Word Breaks”
“BCBG Black Hat Merchandising”
“Max Aziria Masquerade Masks”
“Rhinestone Belt Tray”
“BCBG Stairway to Style”
“BCBG Glass Blowers Delight”
“BCBG Cosplay Crowning Glory”
“BCBG Sterile Props With Purpose”
“BCBG Sterile Prop Secrets”
“BCBG Belts Walled”
“BCBG Belts Cornered”
“BCBG Rack on a Pebble Base”
“BCBG Store-Entry Brand Reflections”
“BCBG Logo’d J-Hook”
“BCBG Travel Staging”
“BCBG Kitten-Ear Cosplay”
For all BCBG Retail Fixtures resources see…
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