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Under Armour Retail Fixtures

Under Armour Retail Fixtures - Branded Vertical Sign Systems

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This Under Armour Retail Fixtures index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.

BACKSTORY: Under Armour, Inc. is an American company that manufactures footwear, sports and casual apparel.[3] Under Armour began offering footwear in 2006.[4] Under Armour’s global headquarters is located in Baltimore, Maryland with additional North American corporate office locations in Austin and Houston, Texas; Denver, Colorado; New York, New York; San Francisco, California; Portland, Oregon; Nashville, Tennessee; and Toronto, Ontario. Under Armour’s International Headquarters is located in Panama City, Panama, with Latin America offices in São Paulo, Brazil; Santiago, Chile; and Mexico City, Mexico. Its European headquarters is in Amsterdam’s Olympic Stadium with an additional office in Munich, Germany.[5] The Under Armour Shanghai office is the regional headquarters for Greater China. Additional Asia Pacific offices are in Guangzhou, China; Hong Kong; Jakarta, Indonesia; Tokyo, Japan; and Sydney, Australia.[6]

Under Armour was founded in 1996 by Kevin Plank, a then 23-year-old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother’s basement in Washington, D.C.[7] He spent his time traveling up and down the East Coast with nothing but apparel in the trunk of his car. His first team sale came at the end of 1996 with a $17,000 sale. From his grandmother’s basement, Plank moved to Baltimore. After a few moves in the city he landed at his current headquarters in Tide Point.[8]

As a fullback at the University of Maryland, Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however, he noticed that his compression shorts worn during practice stayed dry. This inspired him to make a T-shirt using moisture-wicking synthetic fabric.[9] After graduating from the University of Maryland, Plank developed his first prototype of the shirt, which he gave to his Maryland teammates and friends who had gone on to play in the NFL. Plank soon perfected the design creating a new T-shirt built from microfibers that wicked moisture and kept athletes cool, dry, and light.[7] Major competing brands including Nike, Adidas and Reebok would soon follow in Plank’s footsteps with their own moisture-wicking apparel.[10] Plank opted to use the British spelling “armour” in the company name because the toll-free vanity number was still available for that version.[11]

People began to take notice of the brand when a front page photo of USA Today featured Oakland Raiders quarterback Jeff George wearing an Under Armour mock turtleneck. Following that front page, Under Armour’s first major sale came, when an equipment manager from Georgia Tech requested 10 shirts from Plank. This deal opened the door to a contract with Arizona State University, North Carolina State and other Division I football teams. With positive reviews from players, word began to spread and orders began to increase.[9] That same year, Under Armour launched with several new apparel lines including ColdGear, TurfGear, AllseasonGear, and StreetGear.[9] By the end of 1996, Under Armour had sold 500 Under Armour HeatGear shirts, generating $17,000 for the company.[9] In 1997, Plank had $100,000 in orders to fill and found a factory in Ohio to make the shirts. (SOURCE: Wikipedia)

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For Under Armour Retail Fixtures posts by Title see..

Under Armour Big And Little Branding
Under Armour Curbside Branding
Under Armour Perforated Pedestal
Under Armour Perforated Metal Branding
Under Armour Debossed Metal Branding
Under Armour Threadborne Hail Mary Pass
T-Shirt Tower Projects 36 Brand Impressions
Under Armour Logo In Solid Metal Plate
Under Armour Brilliantly Branded Verticality
Unending Corporate Branding for Under Armour
Under Armour T-Hook Faceout for Men
Under Armour Runaround Faceout for Women
Under Armour Branded Faceout Finials
Under Armour Color-Coordinated In-Store Seasonal Campaign
Under Armour Color-Coordinated Vertical Signs Echo
Under Armour Color-Coordinated Vertical Sign Brands
Under Armour Shoots Hoops at Macy’s
Under Armour Vertical Loop Hook Faceout
Under Armour Coddles Macy’s®
Under Armour Convex Display
Under Armour Concave Display

Follow Under Armour at Dicks Sporting Goods at…

Under-Armor Breakthrough Island Display
Under-Armor Breakthrough Museum Case
Under-Armor Women’s Mannequin Branding
Under-Armour Sports-Bra Faceout Details
Under-Armour Perforated-Metal Sports-Bra Island
Under-Armour Perforated-Metal Trapezoid Display
Under-Armour Branded Tiered-Shelf-Unit
” Curry Sneaker Under Armour Pedestal Display
” Under Armour Sunglasses Museum Case Tower

Follow Under Armour T-Shirt Display
at Gander Mountain at…

Under Armour Vertical Sign Built-In  ”
Under Armour Glass Cube T-Shirt Display
Under Armour T-Shirt by Land, Sea, And Air

Follow Under Armour JBL Earphone Display
at Verizon…

Under Armour JBL Earphone Anti-Theft Hooks
Under Armor JBL Earphones Uniweb Display

For all Under Armour Retail Fixtures resources see…

Under Armour Retail Fixtures Pinterest Board
Under Armour Retail Fixtures Index Page

Under Armour Pinterest Board

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