INDEX: Alfani Retail Fixtures and Displays

INDEX:
Alfani Retail Fixtures and Displays

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…to all the brand’s retail merchandising and outfitting.
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Alfani Retail Fixtures and Displays Backstory: Macy’s has a large portfolio of private brands that it produces for exclusive sale within its stores. These brands, which are advertised in store as “Only at Macy’s”, account for 20% of the company’s sales. The merchandise in each brand is designed to appeal to different demographics and customers. Bar III, the most recent addition to the company’s portfolio, was launched in Spring 2011. Some of Macy’s private brands are sold internationally in non-competing department stores.

Macy’s private brands include:

Alfani (men’s): sportswear, tailored clothing, shoes, and accessories
Alfani (women’s): wear-to-work clothes, activewear, intimates, jewelry, shoes, and accessories
Bar III: contemporary women’s and men’s clothing and bedding
Charter Club: women’s ready-to-wear and home goods
Club Room: business casual menswear, sportswear, tailored clothing, furnishings, shoes, and accessories
Epic Threads: urban and edgy clothing designed for adolescents
First Impressions: clothing for newborns and infants
Hotel Collection: luxury linens and mattresses
Ideology: activewear
I.N.C. International Concepts: fashion-forward modern clothing for women and men
Jenni by Jennifer Moore: women’s sleepwear, loungewear, and intimates
JM Collection: work-to-weekend women’s clothing
Style & Co.: women’s activewear, shoes, jewelry, satchels, accessories, and bedding
Tasso Elba: European-inspired menswear

Macy’s distinguishes its “private brands” from its “labels”. The company has said the difference is “subtle but important”, in that Macy’s “private brands” are claimed to have fully developed brand profiles targeted to specific consumers and supported with national advertising and branded in-store environments, whereas a “label” is just a name attached to a category of merchandise that fills a niche in Macy’s assortments. (SOURCE: Wikipedia)