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INDEX:
Alfani Retail Fixtures and Displays

Alfani Retail Fixtures

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Alfani Retail Fixtures and Displays Backstory: Macy’s has a large portfolio of private brands that it produces for exclusive sale within its stores. These brands, which are advertised in store as “Only at Macy’s”, account for 20% of the company’s sales. The merchandise in each brand is designed to appeal to different demographics and customers. Bar III, the most recent addition to the company’s portfolio, was launched in Spring 2011. Some of Macy’s private brands are sold internationally in non-competing department stores.

Macy’s private brands include:

  • Alfani (men’s): sportswear, tailored clothing, shoes, and accessories
  • Alfani (women’s): wear-to-work clothes, activewear, intimates, jewelry, shoes, and accessories
  • Bar III: contemporary women’s and men’s clothing and bedding
  • Charter Club: women’s ready-to-wear and home goods
  • Club Room: business casual menswear, sportswear, tailored clothing, furnishings, shoes, and accessories
  • Epic Threads: urban and edgy clothing designed for adolescents
  • First Impressions: clothing for newborns and infants
  • Hotel Collection: luxury linens and mattresses
  • Ideology: activewear
  • I.N.C. International Concepts: fashion-forward modern clothing for women and men
  • Jenni by Jennifer Moore: women’s sleepwear, loungewear, and intimates
  • JM Collection: work-to-weekend women’s clothing
  • Style & Co.: women’s activewear, shoes, jewelry, satchels, accessories, and bedding
  • Tasso Elba: European-inspired menswear
Macy’s distinguishes its “private brands” from its “labels”. The company has said the difference is “subtle but important”, in that Macy’s “private brands” are claimed to have fully developed brand profiles targeted to specific consumers and supported with national advertising and branded in-store environments, whereas a “label” is just a name attached to a category of merchandise that fills a niche in Macy’s assortments. (SOURCE: Wikipedia)

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Follow Alfani Retail Fixtures and Displays at…

Alfani Necktie Rollups
Alfani Dress Shirt Disaster
Alfani Just-Fur-Fun Branded
Alfani Black-on-White Plush-on-Plush
Alfani Deep-Dish Shadowbox
Stepping Out With Alfani Goldtoe Socks
Alfani Lapel-Pin Bow-Tie Pocket-Square Cross Sell
Alfani Dress Shirt Multilevel-Branding
Alfani Fitted Shirt Tower
Alfani Fitted Dress Form

For all Alfani Retail Fixtures and Displays resources see…

“Alfani Retail Fixtures and Displays Pinterest Board” (Pending)
Alfani Retail Fixtures and Displays Index Page

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