Fixtures Close Up
Sponsored Content Specifications
Fixtures Close Up Sponsored Content Specifications Example Page
OVERVIEW: FixturesCloseUp Native or Sponsored Content submissions must be 300 words or more, must include a Feature and Main Image (Specs below), and may optionally also include a single paragraph Inset Image and 2-3 Gallery images. The standard cost $750 payable in advance. Discounts are available for multiple posts with additional benefits described below (Company, Index, and Case Study summaries and cross-links).
Compare to mainstream internet outlets which charge several hundred to several thousand dollars for the opportunity. Typical rates are: small hobby blogs $20 – $150, niche blogs with real traffic $150 – $400, established industry sites $400 – $1,200, major media publications $1,200 – $4,000+. Consider the more focused and specialized readership of FixturesCloseUp and its traffic and better website ratings HERE. Link out to the example FixturesCloseUp CBD/Hemp post seen at the right HERE, for an example of how a full-size post with a 2-photo gallery looks. All Sponsored content will be identified as such by a supportive, gently worded Editors Note such as Industry Partner Content or Sponsored Article following the post rather than a distracting and demeaning SPONSORED CONTENT title, masthead, or eyebrow preceding the Post. Outbound paid links will be set as rel=”sponsored” or nofollow at your discretion.
NOTE: A preview of any draft post created according to these Fixtures Close Up Sponsored Content Specifications will be sent for your review and comment prior to publication and going live on the site.
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Fixtures Close Up
Sponsored Content Subject Matter
- Post must initially be on retail fixtures, retail outfitting, store design, visual merchandising, point-of-purchase display, display materials, or related topics. But may branch out from that topic. For example if you lead off with how best to merchandise or display CBD and Hemp products, you could stray to recommendations on the related topics of best CBD lines to sell and recommended suppliers late in the article. Check the EDITORS NOTE far below for an actual example of this editorial approach.
- If a narrower, more focused approach than overall retail fixtures and outfitting is desired, consider the 1,100+ topical threads of FixturesCloseUp reporting HERE.
- Post must be advertorial and not outright sales-oriented in approach … best if it be fixture and related information useful to readers, how or why to source outfitting, how or why to choose a solution, or where to find solutions that reference the Sponsored Post client. The focus of the article can then drift further afield to non-fixture and display commentary if you choose.
- Hard sell or blatant advertising posts will not be accepted. For guidance please refer to Wikipedia Native Content and Advertorial .
Fixtures Close Up
Sponsored Content Submission Details
- Please do get pre-approval on your Sponsored Content general concept and editorial approach.
- Post Copy must be 300+ words or more which is required to achieve SEO Ranking when published. (SEO ranking of the post is to the Client’s benefit)
- One required Home Page Image (Runs on the Home Page above the actual Post Title) must be 440×440 pixels.
- One required main Post Page image (Runs above Post Copy on Post Page) must be 440×440, horizontal 440×330, or vertical 440×587.
- One optional inset image within the body copy would be accepted at 440×440, but runs as 175×175 (click-to-enlarge). As an alternative, the aforementioned Feature Image can be embedded in the body copy.
- An optional gallery of 2-3 Images would be accepted to run below or within the Post Copy. All must be same format … 440×440, 440×330 or 440×587. (Gallery will be click-to-enlarge enabled)
- Do Follow links within the editorial body are supported but must be labelled rel=”sponsored” or otherwise nofollow. A DoFollow link is a hyperlink that allows search engines to follow it and pass authority from the FixturesCloseUp webpage to another website. Dofollow links are the default type of FixturesCloseUp link.
- All submitted copy and content must be provided as per above specifications, and allow quick WordPress construction of the post. Excessive copy rewrites and image revision and resizing might have to be changed to the Client at $50 per hour. But normal post creation is included in the initial submission of a topic.
- Journalistic indemnification and Federal Trade Commission law require identification of Sponsored Content. This will take the form of an Editor’s Note below and at the end of the Sponsored Content possible referring to it as “Sponsored Article,” “Industry Partner Content,” or similar phrasology.. It, too, might include an additional link to the client beyond any they might embed in the Post content. Indemnification would run below the client post. There will be no SPONSORED CONTENT eyebrow heading above their post title, which is common on other sites. A sample of such indemnification might be … “EDITORS NOTE: Though this post is hosted as a sponsored article, FixturesCloseUp deemed it interesting and useful enough to offer as alternate reporting for your consideration. I hope you appreciate the digression from conventional FixturesCloseUp retail display and outfitting commentary. If you have thoughts or observations, please feel free to follow the links to communicate them to the post originators above or at (clients LINK here) or use the FixturesCloseUp Quick Contact Form to express your opinions directly. Many thanks for your forbearance.”
- Sponsored Content Posts will typically go live mid-morning on weekdays, as that is the peak traffic period for FicturesCloseUp usage. The Client may specify a particular launch date if desired. And multiple Native Content Posts can be “flighted” (grouped for a similar launch day) a recommended strategy for additional reader attention.
- New Posts start life in the top row of the Home Page for maximum visibility, but below the day’s single, centered Featured Post at the top. As new Posts are launched, all earlier posts are slowly pushed down the Home Page, then to secondary and tertiary Home Pages. At some future date, Posts are selected to be rotated back into the topmost Feature Post location on the home page for follow-up exposure and focus by visitors.
- FixturesCloseUp could, on its own, elect to add a list of related FCU posts to the bottom of the Sponsored Content. The links provide related information for interested readers, as well as enhance the Sponsored Post Search Engine Rank by cross-referencing and pointing to related topics internally onsite.
- FixturesCloseUp might also add a Link to the Sponsored Content post on related FixturesCloseUp INDEX pages, again boosting the Search Engine Rank of the Sponsored Content. For example Sponsored Content on CBD and Hemp could be added as a link to the list of resources on the topic at INDEX: CBD Hemp Merchandising Displays.
- The launch of a Sponsored Content post will automatically include an email announcement of the Post going live to all FixturesCloseUp subscribers. Sponsored Content sponsors may sign up as FixturesCloseUp subscribers and receive this notice. Sign-up is available in the Right-hand Rail on the FCU site.
- The client is encouraged to promote the published Post after launch via the Social Media Buttons included at the bottom of the final FixturesCloseUp Post which include Twitter, Facebook, LinkedIn, Pinterest, and Email links and through their own channels and efforts. Likewise, FixturesCloseUp itself will broadcast the Post into five channels of Social Media, including Twitter, Facebook, LinkedIn, Pinterest, and Instagram.
- If the client runs several related Sponsored Content Posts, FixturesCloseUp could create a Company or Topic INDEX Page at no charge as digital Table Of Contents information for the FCU site, support for readers, and enable enhanced fixture research for the Client on the site. A free INDEX Page will be created for any Client or Topic of over 5 related Sponsored Content Posts. The INDEX Page can include a non-promotional bio on the client company (possibly from Wikipedia or your own ABOUT page), a gallery of the Feature images from all of your existing Sponsored Content Posts, a list of links to all your Sponsored Content Posts, and of course, a link to the Client Company itself. In specific cases of several closely related Sponsored Content Posts being published, a CASE STUDY summary post presenting all together might be warranted. For examples of Company vs Topic vs Case Study INDEX Pages see…
Compare and Contrast
Example Company, Topic, and Case Study INDEX Pages at…
” INDEX: Wind Mill Slatwall Store Fixtures ”
” INDEX: Custom Slatwall Patterns Store Fixtures ”
” CASE STUDY: Wind Mill Custom Slatwall Designs “
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EDITORS NOTE: For an example of a post that was written to appeal to FixturesCloseUp retail readers yet wander far afield from fixtures and outfitting see …
” Pirated Classic Balmain Apparel Pulls It Off “
The headline implies illegal theft of brand name authority, imitation products, and lost mechandise sales, topics of retail, brand, and product manufacturer interest. But the pirating is all a play on words. Yes, famous name Balmain, Karen Millen, and Mercedes Benz are artfully woven in. And direct reference is made to FixturesCloesUp staff and field reporting. But it is all a spoof. Yet qualifies as Native Content (Sponsored Content) and even merits cross-referencing to FixturesCloseUp Staff, Retail Humor, Mercedes-Benz, and Anti-Theft INDEX PAGES. The internal cross-referencing and linking elevated the post in importance to Search Engines. Can you write a post this artfully, yet qualify as interesting FixturesCloseUp Sponsored Content with SEO Link privileges?
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