An on-shelf 3D Dimensional Construct is used as a strategy for Power Toothbrush Category Definition. Offering a bit better profit margins than manual toothbrushes, the space lost, and cost of Dimensional must be seen as well worth it. Some on-shelf dimensionals are die-cut cardboard assembled into 3D shapes as a temporary promotion. This Dimensional is solidly constructed of plastic offering much longer life. The front is outfitted with Power Toothbrush heading, as well as quick features and benefits. Look close to see that the sides could also accommodate signs that in an end-of-shelf location like this could have been used to good effect. Category branding color is blue, matching the Oral B appliances immediately downstream. So there is a good possibility this Category Management and promotion is by them. But see that RiteAid follows suite just downstream of the Oral B, but poor Philips Sonicare gets short-shrift being bumped down a shelf as well as downstream. This Power Toothbrush Category Definition seen at RiteAid.
For all Tooth related merchandising resources see…
“Tooth Related Merchandising Pinterest Board”
“Tooth Related Merchandising Index Page”
# # #