Safer Box Limits Try-Me To Display Testers
Deisel encourages a trail via on-shelf, in-store tester. The Safer Box Restricts Try-Me to the designated tester and protects the display “hero” preserving its merchandising role. The only drawback is product branding and identification as Diesel Bad is restricted given the subdued representation on the tester bottle. True I might not want it to scream “Bad” from the table top at home. But speaking louder visually in store would not hurt. Still the Safer Box Restricts Try-Me strategy achieves its in-store role.
Follow Kohls power aisle displays at…
“Scan QR Code For Retail Video Tutorials”
“Diesel Safer Boxes As Museum Cases”
“Safer Box Limits Try-Me To Testers“
For Museum Case and Niche research aids see…
“Museum Cases in Retail Pinterest Board“ Visual Summary
“Museum Cases in Retail Index Page” for all resources.
For all Testers and Samplers research aids see…
“Testers and Samplers Pinterest Board“ for a visual summary.
“Testers and Samplers Index Page” for all resources
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