How To Brand Retail Business is the pertinent question indeed. Many of your customers come for the selection and pricing. Some come driven by locale and convenience. But deep down, how do customers remember your brand and the sense of place projected by the store itself? You deal with price and selection issues on a daily basis. But what is brand, and How to Brand Retail and your store or product?
A good place to start might be the POPFuel(TM) article “A Guide to Starting Your Own Brand From Nothing” by Raffy Wolfe of Clip Strip(R) Corp. It gives background on brand, and how to create one for your business or a particular product. Points of discussion include…
- Target Audience and Competitors
- Positioning statement and slogan
- Selecting a business/product name.
- Choosing a look and color, and
- Designing a logo
Already have a retail or product brand? You might benefit from a quick review regardless. Covering the basics again now, with the benefit of hindsight and what you have learned along the way, you may discover ways to punch up and refresh your brand, its memorability, and market impact here and now.
For fun with brand consonance, assonance, and alliteration, consider the FixturesCloseUp reporting below. For broader reporting on brand across retail, use this website’s capabilities and <SEARCH> Brand.
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Consider the Retail Branding of…
“ Chuck E. Cheese Hospitality Retail Index Page ”
“ Imagi-Nation Playland Outfitting and Fixtures Index Page ”
“ Bloom Bounce Retail Outfitting Index Page ”
“ Touch Me Please Museum Index Page ”
“ International Spy Store Index Page ”
For all Brand Alliteration
Consonance and Assonance resources see…
” Brand Alliteration Consonance and Assonance Pinterest Board ”
“ Brand Alliteration Consonance and Assonance Index Page ”
For Broader Reporting on Brand Across Retail,
Use This Website’s Capabilities to…
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For Brand Alliteration
Consonance and Assonance by Title see…
” Skeeter Beeter Citronella Stepped Display ”
“ Gotta Go To Mo’s Branding ”
” Brand Alliteration At Dunkin’ Donuts ”
” New & Now Vertical Sign ”
” Hanky Panky Panty Display ”
” Target Elf-On-The-Shelf ”
” Katy Kat Cat Eye Alliteration and Allure ”
” Share Pet Party Festivities #PetcoParty ”
” Surreptitious Stair Signage At Spy Museum ”
” Nike Headband Hangers For Hooks ”
” Ferocious Fast Nike Sneaker Alliteration ”
” Nike Ceiling Swoop Branding in Training ”
” Salad Skirt for Lady Gaga ”
” Acrylic Auto Feed Dividers & Pushers For Tableware ”
” CoronaVirus Cart-Apart Social Distancing ”
” Perfect Purse Hook Merchandising Rack “
Contrast with homophone and malapropism at…
” Natural-Born-Thrillers Table-Top Sign “
Consider the Retail Branding of…
“ Chuck E. Cheese Hospitality Retail Index Page ”
“ Imagi-Nation Playland Outfitting and Fixtures Index Page ”
“ Bloom Bounce Retail Outfitting Index Page ”
For Broader Reporting on Brand Across Retail,
Use This Website’s Capabilities and <SEARCH> Brand
For all Brand Alliteration
Consonance and Assonance resources see…
” Brand Alliteration Consonance and Assonance Pinterest Board ”
“ Brand Alliteration Consonance and Assonance Index Page ”
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