State of Retail Fixtures Industry

State of Retail Fixtures Industry

State of Retail Fixtures Industry

There is no one simple measure of the State of Retail Fixtures Industry. It is dependent upon the retail channel, the retail chain, and the overall economy, but also supply chain issues, labor supply, weather, and, yes, even pandemics. But please consider the State of the Industry through the eyes of FixturesCloseUp. There it has been a good year for retail outfitting if judged by fixture readership and online research, with some factors like Annual Visitor Sessions up almost 10%. Consider the recent summarization of 2022 statistics below. Factor the FixturesCloseUp view into other perspectives you are privileged to see. Then judge the State of Retail Fixtures Industry for yourself. And more importantly, try to look into your personal crystal ball to judge the future in 2023 and beyond. 


Table of Contents

FixturesCloseUp Executive Summary
FixturesCloseUp Site Overview
FixturesCloseUp Industry Ranking
FixturesCloseUp Traffic Overview
FixturesCloseUp Advertising Overview
FixturesCloseUp Deep Background


Fixtures-Close-Up Executive Summary

FixturesCloseUp is a 22,895+ Post, 1,115+ Page, 950+ category, 82,973+ image pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing (Jan, 2023). This site documents varying outfitting and merchandising solutions allows extensive retail fixtures search capabilities, and provides ideas and inspiration for new solutions and new applications. For value as a Fixture Research Tool and actual use tips, see … How to Use


FixturesCloseUp Site Overview

  • 22,895+ Post, 1,115+ Page, 82,973+ image inventory (WordPress, Jan 1, 2023)
  • 950+ categories of Retail, Merchandising, & Point-of-Purchase Fixtures
  • 41,691+ Photo Pins, 500 Pinterest Boards  (Pinterest, Jan 1, 2023)
  • Pinterest, LinkedIn, Twitter, Instagram, Email, YouTube, Facebook channels
  • 30,520+ Total Followers across all channels (Jan 1, 2023))
  • Domain Authority 50, Referring Domains 5.9K, Keywords 38.3K (Semrush Jan 1, 2023)



SemRush FCU Industry Ranking Comparison Jan 2023

SemRush FCU Industry Ranking Comparison Jan 2023


FixturesCloseUp Industry Ranking

FixturesCloseUp serves the fixture, merchandising, and point-of-purchase interests of all channels of retail horizontally. With over 950+ topic segments, it serves both individual retail channels vertically (mass merchandising, department store, discount retail, supermarket, jewelry, apparel, tech, etc.) and types of fixture vertically

VMSD Visual Merchandising and Store Design magazine and SHOP! Association (The retail trade association) also serve all channels of retail horizontally. But they are not focused on fixtures, merchandising, and point-of-purchase and included diverse topics like finance, real estate, architectural design, HVAC, lighting, flooring, operations, category management, etc.

FixturesCloseUp readers are a specialized subset of VMSD and SHOP! Readers superset, having a direct interest in fixtures and merchandising. But even though only a subset of overall retail readers, FixturesCloseUp ranks as well or better that either according to the shown SemRush FCU Comparison Jan 2023.


FixturesCloseUp Traffic Overview, Jan 1, 2023

  • 3,775,708+ Lifetime Pageviews (WordPress, Jan 1, 2023)
  • 3,878 Best Ever Daily Pageviews (WordPress, Jan 1, 2023)
  • 252,677 Annual Users (Google Analytics, Jan-Dec 2022)
  • 282,022 Annual Sessions  (Google Analytics, Jan-Dec 2022)
  • 471,670 Annual Page Views (Google Analytics, Jan-Dec 2022)
  • 1.67 Page Views per Session (Google Analytics, Jan-Dec 2022)
  • 1:13 Average Session Duration (Google Analytics, Jan-Dec 2022)
  • Best Traffic Times: 8:00 am to 10:00 pm (Google Analytics, Jan 2023)
  • Best Traffic Days: Mondays, Tuesdays, Wednesdays, Thursdays, Fridays
  • Audience: 65.9% Organic Search 15.2% Social 17.1% Direct 1.2% Referral 0.2% Paid Search 0.4% (Google Analytics, Jan-Dec 20232)


FixturesCloseUp Contracted Advertising Overview
(Program is Ongoing)

  • Typically 4 contracted ads run each month. (See Google AdSense below)
  • Two self-promotion FixturesCloseUp ads run monthly but can be contracted.
  • FixturesCloseUp is the only retail website with an active Mobile Slider ad.
  • 3,608,914 Annual Impressions (Google Analytic Advanced Ads, Jan-Dec 2022)
  • 6,875 Annual Ad Clicks (Google Analytic Advanced Ads, Jan-Dec 2022)
  • Advertising results will vary


FixturesCloseUp Deep Background

  • Founded 2009, with a 14-year continuous history on the web.
  • FixturesCloseUp Registered Trademark 2012-2027
  • Registered Domain
  • Industry Standard WordPress Format
  • Readership: Retail Fixturing, Merchandising, Point-of-Purchase Display
  • No heavy waste circulation in Flooring, Surfaces, Store Lighting, HVAC, etc
  • Posts continuously scheduled 40-60 days into the future
  • 300+ Pre-written Draft posts in On-Deck Circle Ready for Posting
  • 3-Month support to new owner gratis


Recommended Use Strategies:

  • Upgraded Branding, Thought Leadership, and Promotional Exposure by naming of a Site Sponsor, ie, “ABC Manufacturing’s”
  • Social Media augmentation of existing fixture’s brand. FixturesCloseUp broadcasts into 5 Social Media Channels for each post launched. For the average 6 posts per day scheduled, that is 30 Social Media outreaches per day.
  • Direct advertising vehicle with ads carried in as Leaderboard, companion column Rail, and Mobile Website Slider. FixturesCloseUp is the only website in this channel with an active Mobile Slider ad capability.
  • Cooperative ownership and direct advertising by several non-competing fixture manufacturers, distributors or design firms.
  • A supporting site in a wheel-and-spoke marketing constellation of sites, i.e., tie-back and point traffic to your main website (For related theoretical discussion see “Importance of Using Silos in your SEO Strategy.“)
  • Vertical Niche Market specialty site supporting a narrower targeted range of your broader market. Choose from 950+ specialized vertical fixture topics.
  • Given the 22,895+ Post, 1,115+ Page, 950+ category, 82,973+ image pictorial inventory (Jan, 2023) FixturesCloseUp is capable of both Long-Tail and Head-of-Distribution Search Optimization
  • Grow an active FixturesCloseUp Linkedin Group as outreach to the Retail and Point-of-Purchase Fixture Market. A FixturesCloseUp Company Page has already been set up.
  • Search Engine Optimization of your main website by deep Backlinking individual FixturesCloseUp posts to related corporate site pages and e-commerce product offerings. The value of Backlinks has been variously placed at $50 to $500 (Google).  Using the lowest of those figures the theoretical total Backlink Value of FixturesCloseUp alone is $1,144,750 (22,895 Posts x $50/post Backlink Value). If only 10% of the Backlinks capabilities are used, a more realistic FixturesCloseUp Backlink value is $114,475.00.


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Television Show Requested
FixturesCloseUp Image Use in 2022.

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Best of Fixtures Compilations see…

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