Here the brand takes great pride and impressive sign space to communicate Covergirl Animal Cruelty Ethics at the shelf edge. And orientation perpendicular to the traffic flow makes sure shoppers see the message without it blocking the actual view of the product offerings. No idle statement this, the moral position is under the auspices of Cruelty-Free International. No testing done on animals is the promise to you, and to animals generally. This Covergirl Animal Cruelty pledge seen at Walmart.
Follow Maybelline and Covergirl Outfitting at…
” Covergirl Animal Cruelty Ethics ”
” Maybelline Bronzer Shelf-Edge Pusher System ”
” Maybelline Bronzer Shelf-Edge Pusher Details ”
” CoverGirl Curved Acrylic Label Holders “
Follow Walmart Cruelty-Free Merchandising at…
” Shea Moisture Ethical Ingredients ”
” Covergirl Animal Cruelty Ethics “
For all Cruelty-Free Marketing resources…
“ Cruelty-Free Marketing Pinterest Board “ (Pending)
“ Cruelty-Free Marketing Index Page ”
For all Walmart Store Fixtures resources see…
“ Walmart Store Fixtures Pinterest Board “ (Pending)
“ Walmart Store Fixtures Index Page ”
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BACKSTORY: In the animal rights movement, cruelty-free is a label for products or activities that do not harm or kill animals anywhere in the world. Products tested on animals are not considered cruelty-free, since these tests are often painful and cause the suffering and death of millions of animals every year.[1]
The term cruelty-free was first used in this way by Lady Dowding who persuaded manufacturers of fake furs to use the label Beauty Without Cruelty and went on to found the charity Beauty Without Cruelty in 1959.[2] The term was popularised in the US in the 1970s by Marcia Pearson who founded the group Fashion With Compassion.[3] (SOURCE: Wikipedia)
Follow Cruelty-Free Marketing at…
” Elf Cruelty-Free Cosmetics Brush Promise ”
” Honeybee-Gardens Natural Cosmetics Display ”
” Honeybee-Gardens Cruelty-Free Cosmetics Amenities ”
” Pacifica Fragrances Inline Gondola Display ”
” Pacifica Skincare Endcap Brand Definition ”
” Pacifica Fragrances Color-Coded Testers Inline “
Follow Walmart Cruelty-Free Merchandising at…
” Shea Moisture Ethical Ingredients ”
” Covergirl Animal Cruelty Ethics “
For all Cruelty-Free Marketing resources…
“ Cruelty-Free Marketing Pinterest Board “ (Pending)
“ Cruelty-Free Marketing Index Page ”
For all Walmart Store Fixtures resources see…
“ Walmart Store Fixtures Pinterest Board “ (Pending)
“ Walmart Store Fixtures Index Page ”
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