An upward cant on this Barnes-&-Noble Mobile Metal Book Rack angles the tomes for best visibility by customers. While eye-level items have the best visibility, the upward angle helps lower and bottom-most items compete. The challenge left for you is where do you place the most compelling merchandise … top, middle, or bottom … to get…
Used purely for books elsewhere, this Barnes-&-Noble Favorite Characters Mobile Rack here caters to cuddly physical interests. Plush toys are the adjacency and cross-sell to books on Curios George, Sesame Street, Unicorns, and other topics. How could you buy the book and not buy the related Plush Toy? That is the creative and compelling merchandising…
This Barnes & Noble Planners Journals And More Rack is designed for tactile traditionalists who like the feel of pen on paper. Besides a paper Planner, Journal, or Diary will never lose charge and fail you at a critical moment. These all exhibit an updated and colorful design theme. One titled Big Things Ahead even suggests…
Individual small tables scattered about the store are the basis for merchandising like this Barnes & Noble It’s-All-In-Your-Head Table-Top Sign. The All-In-Your-Head tagline is challenging and engaging. Are the offerings psychology books or psych-thrillers? And how do I get all these crazy thoughts that ARE in my head out? (Reference: Dream Police by Cheap Trick,…
This Barnes & Noble Natural-Born-Thrillers Table-Top Sign is obviously a homophone (use of a word that sounds like another) or malapropism (incorrect word used in place of a similar-sounding word) and plays on the alternate Natural-Born-Killers. Customers should expect to find books of both types … thrillers and killers … at this merchandising station. Similar…
This Barnes & Noble Cat-in-the-Hat Bookshelf Display immediately communicates from a distance that this compendium of books is by the famous Dr. Seuss. And if the Cat did not do it alone, there is always the Dr. Seuss Masthead Sign as a fallback. Once engaged from across the store, interested patrons can pick and choose among the…