Horizontal vs Vertical Mall-Navigation

Horizontal vs Vertical Mall-Navigation

As retail observer I admired the outreach and image projected by this Fabletics Mall Concourse advertising banner. But being among the uninitiated I wondered who and what Fabletics were and what items or service merchandised? (Yoga wear?) I was also fascinated by the Horizontal vs Vertical Mall-Navigation directions given for navigation to the store. What would you have said. “On the Second Floor Near Macys” or this intriguing “On the 2nd Floor Above Pottery Barn?” I can see reasons for either. Which approach would you use … Horizontal or Vertical spacial relations?

Follow Mall concourse banner advertising at…

Fabletics® Horizontal vs Vertical Mall-Navigation
Retail-Me-Not Mall Advertising Banner
Camp Bow Wow® First Visit Free
BFF Doctor Makes Mall Housecalls

For all Navigation and Wayfaring resources…

Amenities: In-Store Navigation Pinterest Board“ for a visual summary.
Navigation Amenities Index Page” for all resources and links

For all Mall Fixtures and Fittings resources see…

Mall Fixtures and Fittings Pinterest Board
Mall Fixtures and Fittings Index Page

For Banners merchandising resources see…

Banners Pinterest Board
Banners Index Page

#   #   #

Also

For Navigation and Wayfaring posts by title…

Fabletics® Horizontal vs Vertical Mall-Navigation
Find-It-Faster In-Store Navigation
Bon-Ton® D.I.Y. Stock-Up Floor Graphic
This Way to College Back-to-School
Acura® Stop Sign in Retail
Warning Stripes Bar Strollers
Emergency Exit Sign in Green
Store Navigation Mystery Fixture?
Euro Fixture: Cashwrap Schlagbaum
Home Sale Navigation Hint?
Lord & Taylor Just Ask Door Hanger
Christmas Directions In-Store
Garden Dept Winter Changeover
Wegman’s® App On A Grip Clip
Street Art Restroom Directionals
Elevator Wayfaring Sign Holders
Lobby, Elevator and Floor Guides
Call Button Plaque as Floor Plan Sign
Insects as In-Store Navigation Icons
Please Enter At Other End
Brand Downward ownward Directional to Jeans
This Way to IKEA®
Looking for a Lift? Look Here?
Navigation by In-Store App
Witch Way Halloween Directional
Fall-Spring In-Store Directional
Back-to-School Ceiling Directionals
IKEA® In-Store Wayfaring
Moleskine® Store Navigation
Hardware Wayfaring Map
Longitude and Latitude at IKEA®
Newspaper Fall From a Height
Jackson Hewitt® Floor Graphic
Wayfaring on a Shopping Bag
Televised Store Directory with Advertising
Brush Lettered Navigation
Wayfinding on an Escalator
Building Wayfinding in Arabic
All-in-One Store Navigation Oasis
Bi-Lingual Store Guide
Truly Friendly Store Navigation
In Store GPS Alternative
Construction Navigation Signs
Wayfinding: Retail and Otherwise
Wayfaring or Retailing?
How to Handle Product Migration
Queue Control vs Flu Control
Run-this-way Escape Plan?
Watering Hole Signage
Bullseye Bodega Reveals Itself
This-Just-In Faceout Tag
Label Strip Substitutes for Sign

For Wayfinding by breadcrumb trail see…

Home Sale Navigation Hint?
Floor Graphic Footsteps
This-Way-to-Coupons Floor Graphic
Going To The Beach Floor Graphic

For all Navigation and Wayfaring resources…

Amenities: In-Store Navigation Pinterest Board“ for a visual summary.
Navigation Amenities Index Page” for all resources and links

For Mall Fixtures and Fittings by Title see…

The New Luxury … The Mall At Short Hills Merchandised
Cross-Marketing Express® and Gymboree® at the Mall
Kick-Start Back-to-School Retail Signage
California Closets® Staff-less Kiosk Sales Pitch
Zoo Ride at the Mall
Zoo Ride in Motion at the Mall
Mall Cart Lacks Storage
Mall Code of Conduct
Book-a-Tailor Dress Shirt Kiosk
Store Seating Selfie Spells Romance
Creating Sales from Thin Air in the Mall Concourse
Four-Wheel-Driver Not Four-Wheel-Drive
Mall Responder Double-Deck Cart
Crayola Branded Change Machine?
Victoria’s Secret® Neon Love Me
Valentines Day Hook Up
Machu Picchu Mall Miniatures
Machu Picchu Selfie Invitation
Machu Picchu Pre-Columbian QR-Code
Machu Picchu Mall Video
Merry-Go-Round at the Mall
Bentley® Branding One-upmanship
Store-Entry Fortune Telling
Mr. Roboto at the Mall
BFF Doctor Makes Mall Housecalls
Defibrillator as Mall Amenity
Michael Kors R.I.P.
Rolls Royce® Shopping at the Mall
Designer Tardis at Short Hills Mall
Fire Extinguisher for Sophisticates
Drop-Shadow Fire Extinguisher
Mall-Wide Gift Card Reader
Monticello® Lay-Up Model at Mall
Selling the Race Car Not the Track
Immersive Video, Free Follow-Up
Do-Not-Touch Exercise Equipment
Out-of-Home Opt-In at the Mall
Mall-Wide Gift Card Reader
Mall Charger Station
Transformer® Mall Change Machine
Mall-sized Sanitizer Station
Mixed Signal Welcome in Retail
QR Code for Narcs
Nature-Insired Retail Seating
Diamonds: Go Big or Go Home
Callout Card ≠ Calling Card
Book as Bench
Man’s Best Friend in Retail”
Turtle Riding at the Mall
Mall Wants to Talk QR And Much More
Anti Amenity: Don’t Sit Here.

For all Mall Fixtures and Fittings resources see…

Mall Fixtures and Fittings Pinterest Board
Mall Fixtures and Fittings Index Page

Mall Fixtures and Fittings FixturesCloseUp Pinterest Board

For Fabric Fixture resources see…

Fabric in Retail Fixturing Pinterest Board“ visual summary
Fabric Fixtures Index Page” for all resources

Fabric Retail Fixtures FixturesCloseUp Pinterest Board

For Banners merchandising resources see…

Banners Pinterest Board
Banners Index Page

#   #   #