Normally one would see Vertical Signage identifying the brand. Here the terse message Hardside Promotes Luggage Not Brand defining the features of this luggage. See that brand did not enter into the on-luggage label either. But between Vertical Sign and a visually understood item the correct message was transmitted … get your hard-sided luggage here. There was no “Softside” as contrast, but I think there should have been. When would you promote your merchandises’s most salient feature over its brand?
Follow Luggage Fixtures and Merchandising at…
” True-to-Life Traveler Wears Headphones ”
” Hardside Promotes Luggage Not Brand ”
“JC Penny® Luggage Flight Line“
“JC Penny Luggage Arrivals and Departures“
“Luggage With Built-In Point-of-Purchase Hooks“
“Diamond Plate Luggage Cart for Retail”
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For Valise and Trunk Display by Title see…
“Road Ready® Roadie Props”
“Louis Vuitton® Secret Puzzle Box”
“Vintage Valise of Lightbulbs”
“BCBG® Travel Staging”
“Louis Vuitton® Valise Miniaturized”
“Unfailing Appeal of Vintage”
“How to Pack a Louis Vuitton Bag”
“Vuitton Vintage Valise on Display”
“Prada Does Purse Light”
“Louis Vuitton Broadside Classic“
“Fendi Charm Bracelet Trunk Sale“
“Prada Valise Self Display”
“JCP Luggage Arrivals and Departures”
“Burberry vs Fossil vs Vuitton“
“Eyewear in Silverwear Case”
“Actual Trunk for Jewelry Trunk Sales”
“Fossil Luggage With Built-In Hooks“
For Valise and Trunk Display resources see…
“Valise and Trunk Display in Retail“ Pinterest Board
“Valise and Trunk Display Index Page” for all resources
Compare Vertical Signs and such at…
” Hardside Promotes Luggage Not Brand ”
“American Rag® Vertical Surface Branding”
“Under Armour® Color-Coordinated In-Store Seasonal Campaign”
“Under Armour® Color-Coordinated Vertical Signs Echo”
“Zales® Back-To-School Campus Jewelry Sale”
“Vertical Sign Holder as Brand Footnote”
“Under Armour® Color-Coordinated Vertical Sign Brands”
“Kick-Start Back-to-School Retail Signage”
“Vertical Shelf Sign Thumbscrewed”
“New & Now Vertical Sign”
“Tommy Hilfiger® Brand Hoisted High”
“Ambrielle® Signs at Cross Purpose”
“Bali® Vertical Sign Stands Tall”
“Vanity Fair® Recessive Vertical Sign”
“Columnist® Half-Size Vertical Sign”
“Memory Foam® Branded Island”
“Fitted Dress Shirt Single-Word Description”
“Energizer® Left- vs Right-Handed Battery Display”
“JCPenney® Sets Liberal Home Sale Limits”
“Jones Studio® Belly Banded Banner”
“Modern Fit® Banner Sized for FaceOut”
“Marshall’s® One Line Serves All”
“Just-In Just-Inside-The-Store”
“Calvin Klein® Read in Reverse”
“Lenox® Branded Craft Beer”
“Vertical Denim Menu Tethered”
“Pinstripe Look is Multi-Branded”
“Joie® Brands Architectural Column”
“Alfani® Fitted Shirt Tower”
“Lacoste® Crock Takes a Stand“
“Ceiling-Suspended Cords & Corduroy“
“Vertical Identifier with Eyebrow“
“What’s New in Retail Said With Gusto“
“Brand Downward Directional to Jeans“
“IKEA® New Tags Stitched in Place“
For all Vertical Sign resources see…
“Vertical Signs Pinterest Board”
“Vertical Signs Index Page”
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