I love the alliteration of Macy’s Must-Haves in Starring Role as a value proposition. And here on the second floor the “Must Haves” are given just that role with visual support from the Macy’s Star logo. You must decide if ponchos, capes, furs and suedes mentioned in the vertical signage are fashions that will drive sales this season. But if not you can’t blame the Visual Merchandising department for lack of support.
For Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links
For Macy’s Fixture resources see…
“Macy’s Fixtures Pinterest Board“ visual summary
“Macy’s Fixtures Index Page” for all resources
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Compare Vertical Signs and such at…
” Macy’s Must-Haves in Starring Role ”
“Sperry Top-Sider® Lighthouse Branded Boaters”
“Royal Velvet® Branded Backstory on Endcap”
“Hardside Fails to Promote Luggage Brand”
“American Rag® Vertical Surface Branding”
“Under Armour® Color-Coordinated In-Store Seasonal Campaign”
“Under Armour® Color-Coordinated Vertical Signs Echo”
“Zales® Back-To-School Campus Jewelry Sale”
“Vertical Sign Holder as Brand Footnote”
“Under Armour® Color-Coordinated Vertical Sign Brands”
“Kick-Start Back-to-School Retail Signage”
“Vertical Shelf Sign Thumbscrewed”
“New & Now Vertical Sign”
“Tommy Hilfiger® Brand Hoisted High”
“Ambrielle® Signs at Cross Purpose”
“Bali® Vertical Sign Stands Tall”
“Vanity Fair® Recessive Vertical Sign”
“Columnist® Half-Size Vertical Sign”
“Memory Foam® Branded Island”
“Fitted Dress Shirt Single-Word Description”
“Energizer® Left- vs Right-Handed Battery Display”
“JCPenney® Sets Liberal Home Sale Limits”
“Jones Studio® Belly Banded Banner”
“Modern Fit® Banner Sized for FaceOut”
“Marshall’s® One Line Serves All”
“Just-In Just-Inside-The-Store”
“adnCalvin Klein® Read in Reverse”
“Lenox® Branded Craft Beer”
“Vertical Denim Menu Tethered”
“Pinstripe Look is Multi-Branded”
“Joie® Brands Architectural Column”
“Alfani® Fitted Shirt Tower”
“Lacoste® Crock Takes a Stand“
“Ceiling-Suspended Cords & Corduroy“
“Vertical Identifier with Eyebrow“
“What’s New in Retail Said With Gusto“
“Brand Downward Directional to Jeans“
“IKEA® New Tags Stitched in Place“
For all Vertical Sign resources see…
“Vertical Signs Pinterest Board”
“Vertical Signs Index Page”
For Macy’s Fixture resources see…
“Macy’s Fixtures Pinterest Board“ visual summary
“Macy’s Fixtures Index Page” for all resources
For Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links
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