Seen in Building Supplies, this Pencil-as-Hammer Hardware Premium promoted the local Builder’s Association not products or supplies. But it was an interesting premium targeted for that market, and about as inexpensive of a give-away as could possibly be conceived. Cute too, though that descriptor not a term burly builders might use. What can you conceive of similarly cheap yet engaging that you could give to one and all as a brand builder in your channel? Probably nothing as outlandish as a boxer-configured eraser.
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For Pencil sales see…
“Pencil-as-Hammer Hardware Premium”
“Pencil as Miniature Hammer Drives Brand Home”
“Back-to-School Ceiling Directionals”
“Carpenter’s Pencils on Sale”
“Gravity Feed for Pencils”
For Pen Merchandising fixtures and creativity see…
“Cross® Star Wars Stormtrooper Pen Promotion”
“Speed Set® Straight-Entry Hook”
“Montblanc® StarWalker Extreme Kick Stand”
“Does a Curved Surface Add Display Space?”
“Pen is Mightier Than Ray Gun”
“Crayola® Branded Pens?”
“Porsche® Pen Plus Matchbox® Car”
“Year of the Dragon Pen Point-of-Purchase”
“Michael’s™ Fat Boy® Gun Carriage”
“Moleskine® Pen and Ink Choices”
“Biplane Celebrates Montblanc”
“Pick Cards for Pens”
“Do-It-Yourself Torah”
“Salvador Dali Point-of-Purchase“
“Handform Hawks Pen“
“Hood Ornament Visual Merchandising“
“Impressive Hook Alignment“
“How Pegboard Could and Should Look”
For writing instruments Try-Me see…
“Avant® Pen Scratch-Pad-Try-Me Refills”
“Sharpie Back-to-School Color Riot”
“Hands-On Pen Promotion“
“Moleskine® Pen and Pencil Try-Me”
“Moleskine® One-Up Acrylic Pen Holder”
“Moleskine® Store Navigation“
For all Pen Merchandising resources see…
“Pen Merchandising Pinterest Board“ visual summary
“Pen Merchandising Index Page” for all resources
For Logo Branded Fixture resources see…
“Logo Branded Fixtures Pinterest Board”
“Logo Branded Fixtures Index Page”
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