Delsey French Brand Strategy Overshadowed luggage post is provided specifically as a contrast to suitcase merchandising signed categorically only as “Hard-Sided” as well as better known brand outreach. May I make the suggestion that Delsey add a tag line that positions them in the marketplace and sells their line, quality or advantages. See that the Samsonite® sign in the background overshadows Delsey® as a brand by name alone if not by size. Delsey® needs to fight back, even though famous Samsonite needs not say a word about itself.
Compare and contrast…
” EuroFixtures: Delsey French Brand Strategy Overshadows ”
“Hardside Fails to Promote Luggage Brand“
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For all Vertical Sign resources see…
“Vertical Signs Pinterest Board”
“Vertical Signs Index Page”
For Euro Fixture merchandising resources see…
“Euro Fixtures Pinterest Board”
“Euro Fixtures Index Page”
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