Expanding company presence is this Lego Early Readers Book Rack Branding. The Lego logo brand is second in emphasis to the Lego character, because that communicates to the young audience. The dimpled lego attachment system, seen in top view creates a branded backdrop for further recognition. Consider the design in the Lego Early Readers Book Rack Branding gallery of images. Seen at Walmart.
Follow Walmart Lego merchandising at…
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BACKSTORY: Lego (Danish: [ˈleːɡo]; stylized as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company’s flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways, to construct objects; vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects.
The Lego Group began manufacturing the interlocking toy bricks in 1949. Since then a global Lego subculture has developed. Supporting movies, games, competitions, and six Legoland amusement parks have been developed under the brand. As of July 2015, 600 billion Lego parts had been produced. In February 2015, Lego replaced Ferrari as Brand Finance‘s “world’s most powerful brand”.
The Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934, his company came to be called “Lego”, derived from the Danish phrase leg godt, which means “play well”. In 1947, Lego expanded to begin producing plastic toys. In 1949 Lego began producing, among other new products, an early version of the now familiar interlocking bricks, calling them “Automatic Binding Bricks”. These bricks were based in part on the Kiddicraft Self-Locking Bricks, which were patented in the United Kingdom in 1939 and released in 1947. Lego modified the design of the Kiddicraft brick after examining a sample that they received from the supplier of an injection-molding machine that Lego purchased. The bricks, originally manufactured from cellulose acetate, were a development of the traditional stackable wooden blocks of the time. (SOURCE: Wikipedia)
For Lego Merchandising Fixtures by Title see…
” Lego Early Readers Book Rack Branding ”
” Lego-Compatible Bonanza of Building Blocks ”
“Duplo Bunny Sidekick Display By Lego“
“Lego In-Store Inspiration for Street-Art“
“Lego Brand as Street Art“
“Lego Ledge as Shoe Display”
“Lego Tee Shadowbox“
“Lego Corrugated Shelves Adjust“
“Manage Your Job With LEGO®“
Contrast Lego® With…
“Flexeez P-O-P Whatsit?“
For all Lego Merchandising Fixtures resources see…
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