These backless wood benches along the Mall Concourse are great for a short stop, but not for long-term comfortable seating. So what should be your goal and what are the Pros and Cons of Seating in Retail? To what extent to provide uncomfortable seating to promote “turnover” and short-circuit “malingering?” Should your strategy be that of providing long-term comfort for the significant-other accompanying shoppers, while risking the congregation of “miscreants?” I suggest that you err on the side of comfort and long-term seating in concourses, entries, and waiting areas … but short-term seating that encourages turnover within individual departments. By those standards this backless bench is an incorrectly applied seating solution. Comments are welcome.
FOOD FOR THOUGHT: Bar Stool seating in Luncheonettes and Diners is provided to encourage quick eating and rapid customer turnover. Do you want to be experienced as a Luncheonette of Retail, or have shoppers stay to enjoy the full course of your offerings?
For Seating decision-making basics see…
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