New Sephora Boutique Format Roll-Out, Source BusinessWire.com

New Sephora Boutique Format Roll-Out, Source BusinessWire.com

Branching out from its Mall and in-store JCPenney locations and formats, a New Sephora Boutique Format Roll-Out targets a neighborhood-embedded approach to marketing. The format and decor have been named Sephora Studio. The in-store experience will be highly personalized eliminating cashwraps and registers, with individual beauty advisors able to process payment digitally on their phones. Store branding is to support the current black and white Sephora theme. The first in this series of stores was opened on Newbury Street in Boston (see store entry welcoming “Hello” above), with other stores planned for Williamsburg Brooklyn NYC, Hoboken NJ, and Washington D,C. with up to 80 Sephora Studios nationwide possible. With a bit of encouragement from you, gentle reader, FixturesCloseUp would eagerly make a trek to Boston for facility review. I am in New Jersey frequently. And with a September trip to Washington D.C. planned, I will check on openings there. Meanwhile see a cross section of Sephore outfitting and merchandising below. Many thanks to Elizabeth Segran, Ph.D., is a staff writer at Fast Company and her article “Sephora Is Experimenting With a Boutique Format To Prepare For Retail Apocalypse” for this store format lead.

Compare new store formats at…

” New Adidas Store Design Stadium Format 
New Sephora Boutique Format Roll-Out

For Store Entry and Departmental Branding see…

Store Entrance Branding Pinterest Board” for visuals only.
Store Entrance Branding Index Page” for all resources and links

For Store Welcome examples see…

Welcome Pinterest Board
Welcome Index Page

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Also See Graphic

For Sephora Retail Fixtures by Title see…

New Sephora Boutique Format Roll-Out
Sephora Circular Makeup Station Store Amenity
Sephora Semi-Circular Makeup Station Amenity
Lipstick Holder In Crystal Clear Acrylic at Sephora
Sephora® Branded In-Store Seating
Sephora® Cross Brands With JCPenney®
Hot Sephora® Tester Lineup
Sephora® Anodizes Eyelash Curler Brand
Sephora® One-Minute-Wonder
Cloisonné Nail Branding at Sephora®
Sephora Bar Mount in Vivid Red
Pantone Emerald 2013 Color of the Year ”
Tester Strip Vase and Catch Tray
Puzzle P-O-P by Tokidoki
Bell Jar Squared for Shelf Edge
Sephora Visual Echo
Sephora Unrivaled Cosmetics Support
Pantone Color Cosmetics for 2012 at Sephora
Sephora Moveable Makeup Station
Unrivaled Cosmetics Support

For all Sephora Retail Fixtures resources…

Sephora Retail Fixtures Pinterest Board
Sephora Retail Fixtures Index Page” for all resources and links.

Sephora FixturesCloseUp Pinterest Board

For Store Entry and Departmental Branding see…

Store Entrance Branding Pinterest Board” for visuals only.
Store Entrance Branding Index Page” for all resources and links

Store Entry Branding on Pinterest

For all Floor Graphics resources…

Floor Graphic Pinterest Board“ for a visual summary.
Floor Graphics Index Page” for all resources and links

Floor Graphic Fixtures and Merchandising Pinterest Board

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For FixturesCloseUp Retail Fixtures Clip Service resources see…

“Retail Fixtures Clip Service Pinterest Board” (Pending)
Retail Fixtures Clip Service Index Page

For Store Welcome resources see…

Welcome Pinterest Board
Welcome Index Page

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