Clothing Is Optional Cosmetics Display by Essie

Clothing Is Optional Cosmetics Display by Essie

The table is gauz fabric draped, but the pitch is a Clothing Is Optional Cosmetics by Essie. The offering is the “New Wild Nudes Collection” and Essie personally encourages “take a walk on the wild side.”  Small but smartly staged, Essie hopes to engage you on your approach. The most dominant element is the white-on-black KO (Knockout) of the Essie logo communicating as the who, though rows and columns of nail polish immediately communicate the what. This Clothing Is Optional Cosmetics Display seen at Kohls. The gauze fabric propping is what sets it apart. The fabric itself is attractive, though may be employed to camouflage the table beneath. I respected Essie privacy and did not peek beneath the gauze to see the table. Maybe you would have.

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