Pet Cross Sell: Tail wagging starts here
Are Cats and Dogs co-equal. This Pet Department aisle-end display which features alternate gondola faces for each species would seem to imply parity, at least on first glance. One side promos “Let the purring begin here” while the other “Tail wagging starts here.” But closely check your marketing stats. In-store the Cats faced inbound up-stream store traffic while the Dogs were far less seen on the far-side downstream face. Does it make a difference in sales when deploying near-identical promotions. Only Target, the host of this display, can tell you. But it is worth pondering before you roll out on your own. Or who knows, there may be Cat vs Dog seasonalities?
Compare and contrast directly…
“Pet Cross Sell: Tail Wagging Starts Here”
“Pet Cross Sell: Let the Purring Begin Here“
For all Pet Merchandising resources see…
“Pet Merchandising Pinterest Board”
“Pet Merchandising Index Page”
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For Henri Bendel pet related posts see…
“Henri Bendel® Double Branding”
“Henri Bendel® Ring as Pet Collar”
“Henri Bendel® Branded Pet Fashions”
“Henri Bendel® Brand Bone Appetit”
“Henri Bendel® Pet Parka Branded”
“Henri Bendel® Pet Sunglasses”
“Henri Bendel® Canine Chic”
“Henri Bendel Tosses Pets a Bone“
For Pet related merchandising and fixtures browse…
“Pet Cross Sell: Tail Wagging Starts Here”
“Pet Cross Sell: Let the Purring Begin Here”
“FIDO Engraved Dog ID Merchandising”
“FIDO Engraved Dog ID Loop Multi Hook”
“Bright Color Pet Category Management”
“Try-Me Sandbox for Premium Kitty Litter”
“Straight-Entry Hooks For Kitty Litter Sales”
“Pet First Aid PowerWing Strip Merchandiser”
“Christmas Candy Cane Rawhide Pet Toy”
“Stocking Stuffer Grip Clip For Pet PowerWing”
“No Pet Sitters At Gourmanoff Gourmet Grocery”
“Chicken Foot Merchandising With Wood Bulk Bins”
“Petco® Pet Costume Halloween Boutique Starts Early”
“Dog Is Now Mannequin’s Best Friend”
“Pet Smart® Accredited Pet Training In-Store”
“Paw-Signed Pet Deals At Dollar General®”
“Give Your Wookie a Star Wars® Cookie at Petco®”
“Animal Anus Store Branding”
“Halloween Pet Toys Merchandised by Peg Hook”
“Curved Bar Pet Collar Display for Single Gondola”
“Gourmet Dog Food Dual-Tray Promo Clip”
“Wind & Fire® Scratching Post”
“Pet Shelf-Management Double-Down”
“Harry Barker® Brand Monkey Fist”
“Cat and Dog Equality In-Store”
“Round-Cornered Wire Basket”
“Diagonal Hang Tag”
“I’m New Endcap Speech Balloon”
“Pretentious Plush Pet Merchandising”
“Two-Foot Tray for Gondola”
“Semi-Permanent Bin Dividers”
“Pet Plush Toy Hook Overlay”
“Henri Bendel Branded Collar Rivet”
“Multi-Hook Wire Backplate Overhangs Upright”
“BOGO for Sign-Reading Pets”
“Halloween Rats Rampage In-Store”
“Costume Your Dog as Halloween Pig”
“Henri Bendel® Pet Sunglasses”
“Henri Bendel® Canine Chic”
“Henri Bendel Tosses Pets a Bone”
“Red Dot Bulk Bin Specials”
“Pet Cleanup Station In-Store”
“Pet as Retail V.I.P.”
“Square-Perf for Scanning Loop Hooks”
“John Bartlett® Branded Pet Skirt”
“John Bartlett® Branded Pet Beds”
“Bird Feeder J-Hook Faceouts”
“How To Feed or Not Feed A Pet”
“Cat Cleaning Chic”
“Polo Ralph Lauren In-Store Saddle”
“ThunderShirt® Plush Spokesmodel”
“Selling to Smart Dogs”
“Bar Serves Canine Cuisine”
“Pet Collar Bar Tiered and Arched”
“Tiered, Arched, Pet Collar Bar”
“Pet Boutique Shopping Bag”
“Niche Marketing Pet Umbrellas“
“Pet Collar Hump for Pegboard“
“Fat Hamster Escapes Bell Jar”
“Elizabethan Pet Collar Display”
“Animal Cap Show-and-Tell“
“Pet Pawtriot Runway Merchandising at Target®”
For all Pet Merchandising resources see…
“Pet Merchandising Pinterest Board”
“Pet Merchandising Index Page”
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