If your product offering is a category unto itself you might benefit from fielding it in a smaller space with greater visibility. PowerWings and Endcaps offer just that increased attention from shoppers through position alone. Layer Category Definition on top of position for a winning combination. Note that many of these “Categories” are by implied benefit not outright product. See “Shoe Care Center” and “Lip Solution Center” below and contrast with a more ordinary, less salable “Shoe Polish” and “Lip Balm” signing alternates.
For Specialized Category Definition reporting see….
“Category Definition By Aisle Invader”
“Endcap PowerWing Category Definition”
“Category Definition By Dimensional Display”
“Category Definition By Color Label Strip”
“Category Definition By Sign, Riser, Tray And More“
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BACKSTORY: This article reviews the outfitting techniques in Category Management. It links to other Category Management and Definition Topics.
Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of grocery categories might be: tinned fish, washing detergent, toothpastes). It is a systematic, disciplined approach to managing a product category as a strategic business unit. The phrase “category management” was coined by Brian F. Harris. (SOURCE: Wikipedia)
Endcap PowerWing Category Definition…
“Lip Balm Solution Center Category Definitions EndCap”
“$1 Energy Shot PowerWing Category Definitions”
“Shoe Gear PowerWing Care Center Category Definitions”
“Bib Tag Day-of-Week PowerWing Category Definitions”
“Amope Endcap Category Definitions by PrePack”
“Scotch Tape Moving And Storage Category Definitions“
For Category Management related resources see…
“Category Management Pinterest Board” (Pending)
“Category Management Index Page”
For PowerWing resources see…
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