Deodorant Benefit Corrugated Merchandiser
“Finally prevent white marks, prevent yellow stains” this corrugated point-of-purchase tower promises with other benefits defined by category. Dove Deoderant claims “Breakthrough Technology” on its level. Degree says “Goes on instantly for a cleaner feel.” Degree guarantees “48 hour antiperspirant protection.” Ending with Axe and another level promoting “Breakthrough Technology.” Four participating product attempt to distinguish deodorant as a category, themselves level-by-level in sub-categories under the same master benefit. A well-designed corrugated display with mated product trays, gives them a head start at the sale. Hopefully, already known branding carries through to close the deal. Seen at RiteAid.
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Follow Category Definition / Category Management at…
“Corrugated Category Management For Deodorant”
“Lip Balm Solution Center Category Definition EndCap”
“$1 Energy Shot PowerWing Category Definition”
“Shoe Gear PowerWing Care Center Category Definition”
“Bib Tag Day-of-Week PowerWing Category Definition”
“Category Definition For Branded 3-in-1 Precision Lubricants”
“Meals-To-Go Magnetic Aisle Invader Category Definition”
“Magnetic Sign Mount For Cooler Category Definition”
“Door Bell Category Definition by Butterfly Hook”
“Amope Endcap Category Definition by PrePack”
“Scotch Tape Moving And Storage Category Definition”
“Branded Category Definition For Olly Vitamins”
“Aisle Invader Category Definition for iPhone”
“Flonase Color-Coded Brand Category Definition”
“Organic Category Definition At The Shelf-Edge”
“$1 Greeting Card Category Definition”
“Color-Coded Post-It Note Category Management”
“Post-It Super Sticky Notes Double Hooked”
“Pantene Shelf Edge Category Definition”
“Halloween Party Favor Corrugated Category Management”
“Gluten-Free Category Management Signage”
“There’s Nothing Quite Like Gluten-Free Beer”
“Garnier® Branded Category Management Trending”
“Post-It® Category Definition“
“Aesop® Category Definition a Need”
“Insects as In-Store Navigation Icons”
“Category Definition Without Words”
“Branded Twin Label Strip for Hook“
“Headphone Hook Category Definition”
“Defining Categories on Slatwall”
“Top-facing Label Strip Helps Brand“
“Category Definition by C-Clamp“
Compare dimensional Category Definition at…
“Hardware Defines Category on Slatwall”
“Category Defining 3D Dimensional On Shelf”
“Category Definition Via Foamcore“
For Category Definition via color shelf edge strips see
“Hardware Defines Category on Slatwall“
“Retail Categorization by Color”
“Color Branding By Aisle”
“Top-Facing Label Strip Brands“
“Label Strip and Shelf Edge Sign Colors Match“
“Branding and Segmentation by Strip“
“Branded Twin Label Strip for Hook“
“Tide Olympics Collector Edition Bottle”
“Buy-Big, Save-Big at Shelf Edge“
“Label Strip Substitutes for Cross Sell Signs“
“Shelf-Edge Philosophy of the Philosophy Brand“
“Neiman Marcus Dollar Store Motif“
“Slotwall & Label Strip Both Curve“
“Why Store Branding Matters“
For Category Definition / Category Management related resources see…
“Category Definition / Category Management Pinterest Board” (Pending)
“Category Definition / Category Management Index Page”
For all Mated Tray research aids see…
“Mated Trays Pinterest Board“ for a visual summary.
“Mated Trays Index Page” for all resources
For all Corrugated resources…
“Corrugated Hooks Pinterest Board“
“Corrugated Hooks Index Page”
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