Deodorant Benefit Corrugated Merchandiser

Deodorant Benefit Corrugated Merchandiser

“Finally prevent white marks, prevent yellow stains” this corrugated point-of-purchase tower promises with other benefits defined by category. Dove Deoderant claims “Breakthrough Technology” on its level. Degree says “Goes on instantly for a cleaner feel.” Degree guarantees “48 hour antiperspirant protection.” Ending with Axe and another level promoting “Breakthrough Technology.” Four participating product attempt to distinguish deodorant as a category, themselves level-by-level in sub-categories under the same master benefit. A well-designed corrugated display with mated product trays, gives them a head start at the sale. Hopefully, already known branding carries through to close the deal. Seen at RiteAid.

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