Keurig Coffee Subscriptions Just Not By Keurig
Keurig Coffee Subscriptions, Just Not By Keurig. While the brand itself offers online cartridge ordering, Target promotes an even more extensive offering of K-Cups themselves in-store, with the tag line “Order once & never run out.” Plus you get 5% off and free shipping. Maybe I’ll just swing by Target.com to get the full story. Meanwhile, you are directed to the Grocery Department for today’s K-cup caffeine fix. An interesting promotion that spans in-store cross-sell as well as online vs bricks-and-mortar. Question? Would you have added a QR Code for immediate mobile access and instant online order? Strike while the iron is hot. Consider the signage and approach in the gallery of images.
# # #
For Coffee Merchandising posts see...
“Starbucks Video Competes For Shelf-Edge Sales”
“Kings® Whole Bean Coffee by Burlap and Bucket Sales”
“Nespresso® Branded Shelf Overlay”
“Back-to-School Break Essentials”
“Aerosmith Branded Organic Coffee Rocks”
“Coffee Delivery by Bicycle”
“Pie a la Mode Cross Sell”
“No-Frills Coffee Merchandising“
For the Keurig subset see…
“Keurig Coffee Subscriptions, Just Not By Keurig“
“Keurig Coffee K-Cup Christmas Tree“
“Halloween Ghosts Take A Keurig® K-Cup Coffee Break“
“Keurig® Ease-of-Use Spokesmodel“
“Out-of-Package Keurig® Branding“
“Keurg® 2.0 Ups Its Point-of-Purchase Game“
“Kuerig® In-Store Amenity Wars”
“Keurig In-Store Brand: Hero to Zero”
“Keurig K-Cup Sign-Sleeve Belly Band”
“Digital Shelf-Edge Promo Signs”
For all Coffee Merchandising resources see…
“Coffee Merchandising Pinterest Board”
“Coffee Index Page”
# # #