Olly Vitamin Branded Category Definition

Olly Vitamin Branded Category Definition

Olly spreads branding arms wide to define its category and gondola space for its offerings of men’s, women, and children’s multi vitamins. The Backer billboards the Olly logotype with colorful vitamin lozenges that hint at color coding and product subcategories. Wingwalls mount to gondola uprights to both project Aisle-Invader-like beyond the shelf edge and actually block the view of competing products. With this approach to category definition, Olly funnels customer attention to itself. You might consider adding reasons why to buy or use Olly unless your brand is dominant in your category.

Follow Olly Vitamin merchandising and category management at…

Branded Category Management For Olly Vitamins
Olly® Nutrition Color-Coded Shelf-Edge Merchandising

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Also See Graphic

 

Follow Category Management at…

Branded Category Management For Olly Vitamins
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Compare dimensional Category Definition at…

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For Category Definition via color shelf edge strips see

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For Category Management related resources see…

“Category Management Pinterest Board” (Pending)
Category Management Index Page

For all Color Codes in Retail resources see…

Color-Coded Retail Pinterest“ for a visual summary.
Color Coded Retail Index Page” for all resources and links

Color Coded Retail Pinterest Board FixturesCloseUp

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