Olly Vitamin Branded Category Definition
Olly spreads branding arms wide to define its category and gondola space for its offerings of men’s, women, and children’s multi vitamins. The Backer billboards the Olly logotype with colorful vitamin lozenges that hint at color coding and product subcategories. Wingwalls mount to gondola uprights to both project Aisle-Invader-like beyond the shelf edge and actually block the view of competing products. With this approach to category definition, Olly funnels customer attention to itself. You might consider adding reasons why to buy or use Olly unless your brand is dominant in your category.
Follow Olly Vitamin merchandising and category management at…
“Branded Category Management For Olly Vitamins”
“Olly® Nutrition Color-Coded Shelf-Edge Merchandising“
# # #
Follow Category Management at…
“Branded Category Management For Olly Vitamins”
“Aisle Invader Category Management for iPhone”
“Flonase Color-Coded Brand Category Management”
“Organic Category Definition At The Shelf-Edge”
“$1 Greeting Card Category Management”
“Color-Coded Post-It Note Category Management”
“Post-It Super Sticky Notes Double Hooked”
“Pantene Shelf Edge Category Management”
“Halloween Party Favor Corrugated Category Management”
“Gluten-Free Category Management Signage”
“There’s Nothing Quite Like Gluten-Free Beer”
“Garnier® Branded Category Management Trending”
“Post-It® Category Management“
“Aesop® Category Management a Need”
“Insects as In-Store Navigation Icons”
“Category Definition Without Words”
“Branded Twin Label Strip for Hook“
“Headphone Hook Category Management”
“Defining Categories on Slatwall”
“Top-facing Label Strip Helps Brand“
“Category Management by C-Clamp“
Compare dimensional Category Definition at…
“Hardware Defines Category on Slatwall”
“Category Defining 3D Dimensional On Shelf”
“Category Definition Via Foamcore“
For Category Definition via color shelf edge strips see
“Hardware Defines Category on Slatwall“
“Retail Categorization by Color”
“Color Branding By Aisle”
“Top-Facing Label Strip Brands“
“Label Strip and Shelf Edge Sign Colors Match“
“Branding and Segmentation by Strip“
“Branded Twin Label Strip for Hook“
“Tide Olympics Collector Edition Bottle”
“Buy-Big, Save-Big at Shelf Edge“
“Label Strip Substitutes for Cross Sell Signs“
“Shelf-Edge Philosophy of the Philosophy Brand“
“Neiman Marcus Dollar Store Motif“
“Slotwall & Label Strip Both Curve“
“Why Store Branding Matters“
For Category Management related resources see…
“Category Management Pinterest Board” (Pending)
“Category Management Index Page”
For all Color Codes in Retail resources see…
“Color-Coded Retail Pinterest“ for a visual summary.
“Color Coded Retail Index Page” for all resources and links
# # #