You’ve gotta love your customers to offer Loaner Umbrella as Retail V.I.P. Amenity at store exit. You gotta trust ’em too, since requested return is via shopping cart on the parking lot. What to do if your customers are not trustworthy or the neighborhood a bit dicey? Imprint large and loud on the umbrella fabric “This Umbrella…
If you publish a catalog, promotional flyer, or recipe, why not use your publication as an additional form of outreach like this 100th Anniversary Menu Branding by Wegmans? More than just Holiday Menu suggestions, this magazine-like publication both promotes recipe-ingredient sales and Wegman’s 100th Anniversary. Walk through the gallery of images and see creative use…
If your store or chain is celebrating a milestone, be creative in keeping the positive news in front of your “public” with creations like this 100th Anniversary Shopping Bags Brand Extension. Adding interesting historic visuals, Wegmans implements just such a strategy in merchandising reusable shopping bags during its 100th Anniversary Celebration. There is both cash and brand profit…
What better way to promote this Corkcicle than as a Cold Beer Sold By Straight-Entry Scan Hook concept? It’s linear. It sells better hanging than standing on a shelf. The card can be printed to represent the target use a bottle of beer. Outfitting is a 2-Piece Straight Entry Scan Hook with plastic Backplate. Why Straight Entry?…
How Best to Display Beer Bongs? An S-Hook on an architectural column as seen here seems a good solution. The Beer Bongs stand out from other merchandise and create visual interest, maybe even a hint of thirst. S-Hooks are cheap and readily available. You may, however, have to bore holes in your architectural columns to attach…
This ceiling mount Line Forms Here Down Arrow Directive speaks volumes across the entire selling floor. The floor standing stanchion sign can barely be seen. But the down arrow captures attention and directs you and your eye to where all the action is. This system works so well in handling customer traffic that there is…
Start your checkout experience right by getting in line correctly. This Kohls Cashwrap Navigation: Enter Here Sign gives you more than just a clue with a large, easy-to-read message. Love the typeface. Love the lowercase font use. Love the variegated colors. Though the message is terse, the design details speak volumes. Follow Kohls Cashwrap Navigation at… “Kohls…
A multi-purpose, multi-use cash wrap navigation aid. This Kohls Cashwrap Navigation: Line Forms Sign is equally useful pointing you to “Enter Here” as in shepherding you along beyond that point toward the checkout. Consider this extra flexibility in use before you commit to typesetting “Line Forms Here,” in which case you’ve narrowed the focus of the…
Now that you’ve navigated “Enter Here” and “Line Forms,” consider this Kohls Cashwrap Navigation: Please Wait Sign. Wait for what? Wait “for the next available associate” of corse. But wait times seemed short so this sign is a fall-back for rush hour use only. Typeface, typesetting style, and variegated colors are all in keeping with the established Kohls…
If you’ve overshot the mark, and totally blown Kohls cash wrap navigation signage, you may find yourself at the ass-end of the process confronted with this Kohls Cashwrap Navigation: Exit Only Sign. Kohls signage is so very clear and concise (not to mention well-designed) that I can’t imagine how you blew it. If so, go…